Abhishek Kumar of Bazimo GmbH, has numerous apps to his credit. He started creating Android apps as a hobby when he was still a student. However, withover 7 Million downloads in all, this hobby has turned into a serious business! With World Newspapers, Abhishek wanted to monetize its global trafc. Integrated with multiple ad networks, it was facing low monetization issues in SE Asia.

The Solution

Given InMobi’s coverage in over 50 countries, InMobi was able to deliver very relevant local ad campaigns thus addressing WNP’s core concern.

The Results

Working with InMobi led to a huge improvement in CTR – 50% better than the next best ad network. Abhishek’s InMobi testimony sums up his experience, “Whenever I am traveling I make it a point to check my apps constantly, and be it Germany or Korea, I will nd an ad for a local service or product in the local language. I have not seen this kind of local relevance and coverage from any of the other networks that I work with. This is important as my app has a huge global audience and I need a partner who can help me monetize my non-English speaking markets.”

Games2win (G2W) is one of the top 20 online gaming businesses in the world (as per comScore) and it takes its games very seriously! Funded by Clearstone and Silicon Valley Bank, G2W entertains over 20 million unique users each month via its portals, 600+ proprietary games, its very own in-game ad network and mobile social network for applications and games. Parking Frenzy, its Android car-parking game was played over 8.5 Million times within 10 days of launch. Keen on increasing ad revenue from this app, G2W wanted to use ads based monetization.

The Approach

The Solution: For Parking Frenzy, G2W used multiple ad networks for increasing ad revenue and monetizing its global trafc. InMobi’s global reach in over 50 countries and forte in delivering relevant ads worked at achieving Parking Frenzy’s objectives.

The Results

With InMobi, Parking Frenzy’s revenue increased by 18%. It also saw 69% better eCPM with InMobi than the next best ad network. Bolstered by success, Alok, Founder and CEO of G2W wants to explore partnership opportunities through Appucino (G2W’s social platform for games) with InMobi.

Bangalore-based Dexetra specializes in delivering products that contribute to a better life experience. Incorporated in April 2010, backed by One97 Mobility Fund, Dexetra sticks to its core vision of helping the user by making their smartphone experience really smart! For monetizing Iris, the voice powered intelligent personal assistant for Android, Dexetra’s biggest concern was to keep the user-interface clean, just the way users like it.

The Solution

For Iris, Dexetra used multiple ad networks for ad based monetization. However, with InMobi, Dexetra was able to work with the local team closely to get customized, tailor-made text and display ads created. They’ve found that these ads are high on relevance while being as non-intrusive as desired.

The Results

92% of Iris’s total mobile ad revenue comes from InMobi, clearly indicating its superior performance. With the mandate of clean UI being met and with a signicant earnings/day jump of 250%, Iris is effusive in its praise for InMobi. Narayan Babu, Co-Founder and CEO, Dexetra says “Simply brilliant, the complete InMobi experience!”

The Goal

Gaia Interactive’s hit iOS app Monster Galaxy: The Zodiac Islands is an adventure game where players battle and train hundreds of wild monsters. Gaia partnered with InMobi to use mobile advertising for the re-launch of the game. A sophisticated campaign strategy was developed to help push the app into the iTunes charts.

The Approach

The team at InMobi developed an innovative “rank-push strategy” to help push the game up the iTunes charts. The team used an increasing “alpine” of daily spending caps in combination with a weekend burst. After the initial launch campaign, a sustained spend was then used to preserve the rank position in iTunes.

The Results

72 hours after the campaign started, Monster Galaxy ranked in the Top 10 in all targeted categories and subcategories for both Free Apps and Top Grossing App. During the next two weeks, Monster Galaxy peaked at #3 in Free Apps, #3 in Games, and #3 in Top Grossing Apps. Gaia also achieved a company-record for revenue earned in a single day. John Dionisio, Gaia Interactive describes InMobi as, “a thought leader in mobile user acquisition. You can count on InMobi to help you convert an app into a hit game and build a pro!table mobile gaming business.”

The Goal

In order to drive awareness around the launch of Slim-Fast’s seven new flavors, they worked with InMobi to develop an engaging and fun, interactive experience. It allowed customers to learn more about the new flavor profiles and generate further interest by directing them to visit the Slim-Fast site.

The Approach

To maximize consumer interaction with Slim-Fast’s seven new flavors, InMobi created a motion-activated rich media ad. It enabled users to discover each of the new flavors by shaking their phone. Once they arrive at each flavor, users have an option of expanding to see the nutritional information or clicking through to their site for more information.

The Results

The creative strategy behind such a fun and interactive consumer experience proved to be successful. The ad engagement rate was 2x the industry standard, with the average user going three pages deep. Slim-Fast was also able to gain valuable insight into consumers’ top 3 flavor choices.

The Challenge

To celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic & SEGA All-Stars Racing. Available for iPad, iPhone, and iPod Touch, the hit game features great track variety, critically acclaimed multiplayer modes, and superb production values. Due to our extensive mobile gaming experience, Sega engaged InMobi to help promote the launch of this marquee iOS game.

The Solution

Graphical display banner ads were run across iOS inventory in North America. A dynamic landing page featuring the game trailer and a link to download that game was also developed. Handset optimization in conjunction with compelling and bold creative helped drive results. The campaign CTR peaked 0.9% far above the network average.

The Results

Ben Harborne, Brand Manager from Sega says, “Mobile advertising on InMobi’s network was a huge success for Sonic & SEGA All-Stars Racing. We saw increased levels of engagement with the incorporation of video into the campaign and we’re very happy with the results. Advertising on the InMobi network has been one of the key components to our success.”