As mobile technology continues to facilitate richer advertising experiences, we feel it’s important to explore this exciting new avenue as a solution for our clients. Cooliris’s 3D media ads take mobile/tablet ads to a new level of interactivity and consumer engagement that will play a part in defining the future of mobile advertising.

InMobi's handset targeting allowed us to optimize by device, which helped drive strong results on Nokia handsets. The CTR peaked 0.21% and over 20 million impressions were delivered, results that we were very pleased with.

Sprout's ambitious HTML5 ad has greatly exceeded our expectations, and set a new bar of quality for our mobile rich media campaigns. This kind of interactivity is something that you simply can't get with traditional video or static ads. When you pair that with InMobi's network size and reach you get the equivalent of a gigantic floodlight lighting up your product for millions of consumers to see.

The Challenge

To celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic & SEGA All-Stars Racing. Available for iPad, iPhone, and iPod Touch, the hit game features great track variety, critically acclaimed multiplayer modes, and superb production values. Due to our extensive mobile gaming experience, Sega engaged InMobi to help promote the launch of this marquee iOS game.

The Solution

Graphical display banner ads were run across iOS inventory in North America. A dynamic landing page featuring the game trailer and a link to download that game was also developed. Handset optimization in conjunction with compelling and bold creative helped drive results. The campaign CTR peaked 0.9% far above the network average.

The Results

Ben Harborne, Brand Manager from Sega says, “Mobile advertising on InMobi’s network was a huge success for Sonic & SEGA All-Stars Racing. We saw increased levels of engagement with the incorporation of video into the campaign and we’re very happy with the results. Advertising on the InMobi network has been one of the key components to our success.”

Mobile advertising on InMobi's network was a huge success for Red Hot + Rio 2. The creative potential of the mobile advertising format is very impressive, when combined with Sprout's technology. Reaching scale in markets such as Brazil and Spain in that past, has been challenge with traditional media.

InMobi's reach and knowledge of the local market is unmatched. We have seen results that are very encouraging in Kenya and intend to continue using InMobi in the long-term for the rest of the region as we expand into Uganda and Tanzania.

Rich media mobile advertising on InMobi's network was a huge success. We saw increased levels of engagement from the incorporation of video into the campaign and we're very happy with the results. Advertising on the InMobi network was key component of our campaign's success.

The Challenge

Red Hot + Rio 2 is the latest entry in the series of tribute albums produced by the Red Hot Organization to raise money for HIV/AIDS awareness and prevention. This new album is a modern tribute to the late 60’s Brazilian Tropicália movement. The Red Hot organization engaged InMobi to help promote the launch of this long awaited album.

The Approach

A rich media banner experience that incorporated sounds and video was run across Android inventory globally. The creative featured well known artists from the album and used Sprout's innovative HTML 5 mobile rich media platform to help drive significant brand engagement. The campaign peaked with a CTR of 1.07% in the UK.

The Results

Paul Heck, Director of the Red Hot Organizations says, "Mobile advertising on InMobi's network was a huge success for Red Hot + Rio 2. The creative potential of the mobile advertising format is very impressive, when combined with Sprout's technology. Reaching scale in markets such as Brazil and Spain in that past, has been challenge with traditional media."

The Challenge

The Intel Corporation is a global leader in technological innovation and is known for producing computer processors used in the majority of PCs and other devices sold in the world. For the launch of their new Intel® CoreTM processor family, they selected the InMobi network to run a mobile campaign. The campaign was designed to increase purchase intent and awareness of Intel products.

The Solution

Display ads were developed that helped convey the benefits of the new Intel® CoreTM processor family. Users who clicked through the banners were sent to a WAP landing page. This page helped demonstrate the benefits to consumers. DoubleClick was integrated to allow Intel marketers to track the performance of the campaign with their existing DoubleClick account.

The Results

Jayant Murty from Intel said, "InMobi's handset targeting allowed us to optimize by device, which helped drive strong results on Nokia handsets. The CTR peaked 0.21% and over 20 million impressions were delivered, results that we were very pleased with."

The Challenge

The new Chevrolet Cruze offers upscale presence with the fuel economy and price tag of a compact. Because its bold, stylish and aggressive image appeals to men 35 to 45, rich media advertising on smartphones was an obvious choice. Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India.

The Approach

Rich media video ads were run across the InMobi network targeted at high-end video enabled devices. Display banner ads were also used in order to extend the reach of the campaign. Handset and carrier optimization in conjunction with compelling and bold creative also helped drive results of the campaign.

The Results

Pradeep Lamba, National Head of Mobile from Quasar Media says, "Rich media mobile advertising on InMobi’s network was a huge success. We saw increased levels of engagement from the incorporation of video into the campaign and we’re very happy with the results. Advertising on the InMobi network was key component of our campaign’s success."