The dashboard provides you a snapshot of your campaigns’ performance. The dashboard helps you focus on the key metrics and performance indicators (KPIs) like Ad Spend, Impressions, Clicks and Average Click through Rate. The KPIs are consolidated across your campaigns and hence do not reflect the variations among campaigns. You can customize your dashboard to view hourly and daily KPIs.
The dashboard lists the top 5 performing and non-performing ad groups, but this listing is not based on any benchmarks. You can customize the top 5 ad group listings by your KPIs. The dashboard also gives you quick access to your recent activity list and standard reports.
To view dashboard, follow the below steps
- Log in to your account from www.inmobi.com
- Click the Advertiser tab
- Click Dashboard
- View your KPIs here.