InMobi Ad Tracker uses multiple tracking technologies to ensure that conversions are tracked accurately across any ad channel. The flexibility of working with multiple technologies also ensures that there is no single dependency on any one of them.

InMobi Ad Tracker leverages a Device Recognition method powered by AdTruth to attribute conversions to different ad channels. Device IDs such as IDA or ANDROID_ID are also used when available. On Mobile Web, the platform also relies on browser cookies. Therefore, InMobi Ad Tracker tracks post-click conversions with high accuracy across all inventory segments.

From a user’s perspective, InMobi Ad Tracker is absolutely seamless, both in applications and on mobile web.