It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored.InMobi’s recently concluded developer research reveals that app usage and download behavior in China is now comparable to that in the US and in fact, on several counts, fares better. More
App Discovery & Download behavior: Why developers can no longer ignore China
App Discovery & Download behavior: Why developers can no longer ignore China
It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored. Last year, China was declared as the world leader in iOS and Android device activations and more recently, it broke a new world record in smartphone penetration by surpassing the total number of 321 million mobile phones active in the US. By the end of 2013, China’s smartphone market is expected to be twice the size of the US market with over 500 million smartphones.
It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored.InMobi’s recently concluded developer research reveals that app usage and download behavior in China is now comparable to that in the US and in fact, on several counts, fares better. More
App Marketing 101 : How to break into the top 25 on the App Store?
As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It’s too early to determine an agreeable CPI to drive installs and thereby justify the marketing budget needed for user acquisition. Given that early users of the app are the most valuable, it is imperative that you optimize your marketing mix appropriately to maximize organic downloads. Given app store rankings are a crucial metric to monitor and influence downloads during the early stages, what does it really take to break into the top 25 ranks on the App Store ? More
App Marketing 101 : How to break into the top 25 on the App Store?
As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It’s too early to determine an agreeable CPI to drive installs and thereby justify the marketing budget needed for user acquisition. Given that early users of the app are the most valuable, it is imperative that you optimize your marketing mix appropriately to maximize organic downloads.
As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It’s too early to determine an agreeable CPI to drive installs and thereby justify the marketing budget needed for user acquisition. Given that early users of the app are the most valuable, it is imperative that you optimize your marketing mix appropriately to maximize organic downloads. Given app store rankings are a crucial metric to monitor and influence downloads during the early stages, what does it really take to break into the top 25 ranks on the App Store ? More
GMIC 2013レポート：モバイル業界が一同に
5月7-8日に北京で開催されたGMIC（グローバル・モバイル・インターネット・カンファレンス）の規模は、実際に来場した人にしかわからないかもしれません。業界関係者をはじめ10,000人以上が来場しました。前日の6日にVIPディナーが催され、カンファレンスがスタート。 More
GMIC 2013レポート：モバイル業界が一同に
この記事は、Bikash Chowdhuryが投稿した記事を日本語化しています。
5月7-8日に北京で開催されたGMIC（グローバル・モバイル・インターネット・カンファレンス）の規模は、実際に来場した人にしかわからないかもしれません。業界関係者をはじめ10,000人以上が来場しました。前日の6日にVIPディナーが催され、カンファレンスがスタート。 More
New, feature-rich SDK 370 now available for Android
The emphasis on developer tools at Google I/O 2013 is a clear indication that technology companies are again shifting their focus from users to developers. At InMobi, developers have always been our prime focus and the new Android Ads SDK … More
New, feature-rich SDK 370 now available for Android
The emphasis on developer tools at Google I/O 2013 is a clear indication that technology companies are again shifting their focus from users to developers. At InMobi, developers have always been our prime focus and the new Android Ads SDK 370 is just another example of this.
The emphasis on developer tools at Google I/O 2013 is a clear indication that technology companies are again shifting their focus from users to developers. At InMobi, developers have always been our prime focus and the new Android Ads SDK … More
Bringing the mobile world together: GMIC 2013
One needs to be present at the Global Mobile Internet Conference (GMIC) to appreciate how big the event is. GMIC 2013, held May 7-8, 2013 in Beijing saw more than 10,000 visitors thronging the event. The engaging VIP dinner on … More
Bringing the mobile world together: GMIC 2013
One needs to be present at the Global Mobile Internet Conference (GMIC) to appreciate how big the event is. GMIC 2013, held May 7-8, 2013 in Beijing saw more than 10,000 visitors thronging the event. The engaging VIP dinner on Monday, 6th May was a precursor of things to unfold during the event. With multiple tracks on all things mobile, it was interesting to see the who’s who of the mobile Internet industry in China and elsewhere discuss and debate developments in the mobile Internet world.
One needs to be present at the Global Mobile Internet Conference (GMIC) to appreciate how big the event is. GMIC 2013, held May 7-8, 2013 in Beijing saw more than 10,000 visitors thronging the event. The engaging VIP dinner on … More
InMobi to the rescue: Optimizing Android Apps for Tablets
In our earlier blog post , we talked about 3 mistakes developers commonly make. Ad monetization on tablets can potentially jump 3-4 times when these mistakes are eliminated or rectified. In this blog we focus more specifically on Android apps … More
InMobi to the rescue: Optimizing Android Apps for Tablets
In our earlier blog post , we talked about 3 mistakes developers commonly make. Ad monetization on tablets can potentially jump 3-4 times when these mistakes are eliminated or rectified. In this blog we focus more specifically on Android apps and a couple of tricks to optimize them for tablets.
In our earlier blog post , we talked about 3 mistakes developers commonly make. Ad monetization on tablets can potentially jump 3-4 times when these mistakes are eliminated or rectified. In this blog we focus more specifically on Android apps … More
Happy Mother’s Day!
Special occasions have always played a key role in marketing consumer brands and ad marketers focus on these occasions for months as a way to capitalize and boost sales. More
Happy Mother’s Day!
Mother’s Day is around the corner, and with the day being recognized as the second biggest gifting day after Christmas, spouses and children are scrambling to think of a special gift for moms. Special occasions have always played a key role in marketing consumer brands and ad marketers focus on these occasions for months as a way to capitalize and boost sales. Retailers and marketers get a great opportunity this gifting season to demonstrate their creativity in helping consumers make appropriate purchase decisions and also make the day special for moms.
Special occasions have always played a key role in marketing consumer brands and ad marketers focus on these occasions for months as a way to capitalize and boost sales. More
InMobi appeared in the article of Nikkei Newspaper
2013年4月30日の日本経済新聞にインモビが掲載されました。
InMobi appeared in the aricle of Nikkei Newspaper on April 30th. Nikkei Newspaper is one of the most prestigious business newspapers in Japan. More
InMobi appeared in the article of Nikkei Newspaper
2013年4月30日の日本経済新聞にインモビが掲載されました。
2013年4月30日の日本経済新聞にインモビが掲載されました。
InMobi appeared in the aricle of Nikkei Newspaper on April 30th. Nikkei Newspaper is one of the most prestigious business newspapers in Japan. More
Top 3 Mistakes Developers Make While Monetizing Their Tablet App
Here are the easiest 3 steps to significantly increase your tablet app monetization. Do not let the simplest mistakes hold back the true potential of your application. More
Top 3 Mistakes Developers Make While Monetizing Their Tablet App
It is common knowledge that Tablets provide a much higher and superior monetizing opportunity when compared to smartphones. Since Tablets have more premium and high value users, if done right, Tablet-optimized apps can make 3-4x more money for the developer.
Here are the easiest 3 steps to significantly increase your tablet app monetization. Do not let the simplest mistakes hold back the true potential of your application. More
Social Apps: Ride the global wave of NHN Line & more…
In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. More
Social Apps: Ride the global wave of NHN Line & more…
In 2012, Facebook & What’s app dominated the social networking space on mobile devices, accounting for 85% of usage in North America and securing #1 position in most markets. However, in 2013, Asian Newbies such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices.
In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. More
