InMobi recently started serving ads for US-based publishers from its distributed ad serving node in the US. Mohit talks about the business scenario and technology changes that made US node a reality. More
Monthly Archives August 2009
Distributed ad serving at InMobi
Distributed ad serving at InMobi
This August has been quite eventful for us. First we re-branded ourselves, as InMobi. Secondly, we fulfilled part of our aspirations to be a global company by setting up a distributed ad server in a US data center. This move has catapulted InMobi in to a different league altogether. It also showcases our commitment to defy all barriers and overcome various technological challenges to serve our customers in the best possible way.
Read More 
From mKhoj to InMobi
In continuation of ‘The Dream Called InMobi’, Naveen shares the early days of mKhoj, the challenges faced by the team at different times, and its evolution to InMobi. More
From mKhoj to InMobi
Like any other start up venture, mKhoj has had its share of ups and downs. We started business by diving into the first business model of solving the local information problem using SMS based search and worked on SMS based monetization as a revenue model which would eventually morph into an SMS Ad Network. At the time, it had seemed like a great problem to solve since the proliferation of PCs was rather weak.
Read More 
Moving over to ad code v2
This is a product announcement: we are looking to migrate the remaining publishers to the new version of our ad code and subsequently close support for the earlier version. More
Moving over to ad code v2
Since the release of the v2 of our ad code, it has been exciting times, working with publishers who have enthusiastically embraced this new version. Today, almost all publishers send us ad requests through ad code v2 except for a few remaining publishers. However I would want that our remaining publishers who have yet not migrated to v2 of the ad code, should also reap the benefit of the improved ad serving logic that is available only via v2 of the ad code. Hence this is my personal request to those who have still not migrated to version 2.0 of our ad code to please do so on an immediate basis.
Read More