The InMobi community joined dozens of mobile industry companies across the world helping provide relief to the Haitian people. We launched a US campaign yesterday with a click to text call to action campaign running through our mobile ad network. More
Monthly Archives January 2010
Haiti Still Needs Our Help! Text "Haiti" to 90999 to Donate $10
Haiti Still Needs Our Help! Text "Haiti" to 90999 to Donate $10
The InMobi community joined dozens of mobile industry companies across the world helping provide relief to the Haitian people. We launched a US campaign yesterday with a click to text call to action campaign running through our mobile ad network. Consumers will be encouraged to simply text the word HAITI to 90999 to give $10. When prompted, they reply with YES to confirm a one-time gift. The $10 donation will appear on their next mobile bill and 100% of the donation will go to Red Cross to help those hit by this natural disaster. The campaign was set up by mGive which you can read about at http://blog.mgive.com. We will be sure to share results of the campaign with you in a follow-up post.
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New Publisher User Interface – Driven by the customer
A while ago, we spoke to our publishers to understand how we could improve the quality of their experience with InMobi with a simple intention, “You want it, We provide it”. Read on to see the new features and log in to experience it first hand. More
New Publisher User Interface – Driven by the customer
We launched the new user interface for publishers last week and the response has been excellent. This has been one of the releases which involved a high level of customer touch point. Before we commenced the project, we spoke to several publishers to understand how we could improve the quality of their experience with InMobi. When we then analyzed the inputs, 3 things emerged as areas that needed to be addressed.
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