In our latest Global Network Research report for March 2011 we saw Android surpass iPhone OS share for the first time on a global basis. Following the late 2010 and early 2011 trend in North America, Android is growing at a faster pace than iOS and now holds 14.5% of global impression share on the InMobi network. Globally, mobile impressions continue to grow rapidly, increasing by 21% on the InMobi network over just 90 days, driven primarily by smartphone growth of 34%. Download the full report here.
Check out our latest March 2011 infographic to get an overview of the market trends:
European Market View
The European market reaches 3.4 billion monthly impressions on the InMobi network, following 18% growth over the past 3 months. Following the global trend, Android impression share overtakes iPhone OS as the top mobile operating system in the region, gaining +14 share points into March 2011. As indicated by the global and European trend, Android growth continues to surge and outpace iPhone OS.
North American Market View
In North America 3 of every 4 impressions is now delivered on a smartphone platform. This signifies the accelerated trend to smartphones by consumers and the thriving mobile advertising ecosystem in the region. iPhone OS got a huge boost in March, gaining +9.7 share points, driven by the launch on Verizon Wireless. Although this was a huge boost for the platform, it still remains behind the Android platform (34.4% share), which took the lead position in January 2011.
Overall, the global market continues to transition onto smartphone platforms and is largely driven by Android and iPhone OS. This trend reiterates the global focus of the future of digital media on mobile devices. As the world continues to transition to smartphones, and now tablets, these devices are effectively becoming the primary, and often preferred, digital media consumption vehicle.