Tribal Labs’ Cross Platform App Development Report More
Monthly Archives July 2011
Cross-Platform?
Cross-Platform?
When it comes to developing apps, there’s no doubt that you need to do more than just serve iPhone or Android. There are lots of different platforms and you need a way to target customers on each one.
Read More 
WORKSHOP: Global Truths and Regional Relevance of Mobile Marketing: Essentials for Successful Consumer Engagement
Join us for a full-day mobile marketing workshop, “Global Truths and Regional Relevance of Mobile Marketing: Essentials for Successful Consumer Engagement.”
More
WORKSHOP: Global Truths and Regional Relevance of Mobile Marketing: Essentials for Successful Consumer Engagement
Join Anne Frisbie, VP & North America Managing Director, InMobi at the MMA and ClickZ Connected Marketing Week, August 16th.
Read More
Intel Drives Awareness and Increases Purchase Intent With InMobi
The Intel Corporation is a global leader in technological innovation and is known for producing computer processors used in the majority of PCs and other devices sold in the world. More
Intel Drives Awareness and Increases Purchase Intent With InMobi
The Challenge
The Intel Corporation is a global leader in technological innovation and is known for producing computer processors used in the majority of PCs and other devices sold in the world. For the launch of their new Intel® CoreTM processor family, they selected the InMobi network to run a mobile campaign. The campaign was designed to increase purchase intent and awareness of Intel products.
Reducing Signalling Overhead in Your App and Website
How to reduce the signalling overhead in your app or mobile website. More
Reducing Signalling Overhead in Your App and Website
The engineers at Nokia Seimens Networks have written an excellent article about the level of traffic signalling in mobile apps which use advertising.
GM Uses Mobile Rich Media Ads To Promote Their New Chevrolet Cruz
The new Chevrolet Cruze offers upscale presence with the fuel economy and price tag of a compact. More
GM Uses Mobile Rich Media Ads To Promote Their New Chevrolet Cruz
The Challenge
The new Chevrolet Cruze offers upscale presence with the fuel economy and price tag of a compact. Because its bold, stylish and aggressive image appeals to men 35 to 45, rich media advertising on smartphones was an obvious choice. Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India.
InMobi Announces its Global Partnership in the Box Mobile Developer Challenge
Today InMobi announces its partnership in the Box Mobile Developer Challenge, a two-month long contest open to developers from around the globe. More
InMobi Announces its Global Partnership in the Box Mobile Developer Challenge
Today InMobi announces its partnership in the Box Mobile Developer Challenge, a two-month long contest open to developers from around the globe. Entrants into the contest use Box APIs to create enterprise apps for Android, iOS and webOS mobile devices. The contest will be judged by leading mobile influencers from Accenture, AT&T, Draper Fisher Jurvetson, Hewlett-Packard, InMobi, ReadWriteWeb, MobileCrunch, VentureBeat, Verizon, Xyologic and Box.
Read More
Apps For Good
Apps For Good – can school kids change their world with apps? More
Apps For Good
Last night, InMobi attended cdi’s Apps For Good in London. What a wonderful event!
Teams of school-children presenting their ideas for apps that could change their world.
But this wasn’t just kids showing off drawings of theoretical apps, the Apps For Good course that runs in these schools get participants thinking about problem definition, market research, business cases, and – crucially – building apps. Using Google’s Android App Inventor, the students were able to create working prototypes of their applications.
Isis Nyong’o Our VP And MD Of Africa Is Featured In This Month’s Wired Magazine
Congratulations to Isis Nyong’o on her feature in this month’s U.K. edition of Wired Magazine. More
Isis Nyong’o Our VP And MD Of Africa Is Featured In This Month’s Wired Magazine
Congratulations to Isis Nyong’o on her feature in this month’s U.K. edition of Wired Magazine. The article profiles key people in the emerging African internet space and describes the impact technology has had across the continent.
Read More
Calling All Developers
My name is Terence Eden and I’m InMobi’s new Developer Community Manager. More
Calling All Developers
My name is Terence Eden and I’m InMobi’s new Developer Community Manager. If you’re a developer, I want to hear from you:
Read More 
Mobile Insights, May 2011: Tablets, Tablets, Tablets
The May edition of our global Mobile Insights research reports highlighted the surge in media consumption on tablets across North America and Europe. Read the full details here. More
Mobile Insights, May 2011: Tablets, Tablets, Tablets
The May edition of our global Mobile Insights research reports highlighted the surge in media consumption on tablets across North America and Europe. Globally and in North America, both the Samsung Galaxy Tab and the Apple iPad break into the top 15 devices by ad requests on our network. In Europe alone, the Apple iPad represents over 81 million ads in May 2011. It’s evident that the hype around tablets is real and evident across our global network. Download the full report here.
Read More