It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored.InMobi’s recently concluded developer research reveals that app usage and download behavior in China is now comparable to that in the US and in fact, on several counts, fares better. More
Developers
App Discovery & Download behavior: Why developers can no longer ignore China
App Discovery & Download behavior: Why developers can no longer ignore China
It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored. Last year, China was declared as the world leader in iOS and Android device activations and more recently, it broke a new world record in smartphone penetration by surpassing the total number of 321 million mobile phones active in the US. By the end of 2013, China’s smartphone market is expected to be twice the size of the US market with over 500 million smartphones.
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App Marketing 101 : How to break into the top 25 on the App Store?
As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It’s too early to determine an agreeable CPI to drive installs and thereby justify the marketing budget needed for user acquisition. Given that early users of the app are the most valuable, it is imperative that you optimize your marketing mix appropriately to maximize organic downloads. Given app store rankings are a crucial metric to monitor and influence downloads during the early stages, what does it really take to break into the top 25 ranks on the App Store ? More
App Marketing 101 : How to break into the top 25 on the App Store?
As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It’s too early to determine an agreeable CPI to drive installs and thereby justify the marketing budget needed for user acquisition. Given that early users of the app are the most valuable, it is imperative that you optimize your marketing mix appropriately to maximize organic downloads.
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Top 3 Mistakes Developers Make While Monetizing Their Tablet App
Here are the easiest 3 steps to significantly increase your tablet app monetization. Do not let the simplest mistakes hold back the true potential of your application. More
Top 3 Mistakes Developers Make While Monetizing Their Tablet App
It is common knowledge that Tablets provide a much higher and superior monetizing opportunity when compared to smartphones. Since Tablets have more premium and high value users, if done right, Tablet-optimized apps can make 3-4x more money for the developer.
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Social Apps: Ride the global wave of NHN Line & more…
In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. More
Social Apps: Ride the global wave of NHN Line & more…
In 2012, Facebook & What’s app dominated the social networking space on mobile devices, accounting for 85% of usage in North America and securing #1 position in most markets. However, in 2013, Asian Newbies such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices.
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London Developer Party
The event proved to be a particularly special event for Somo designer Dan Sherratt, who took home the coveted prize of a Marmalade license and a brand spanking new iPad Mini for his winning app idea, which is aimed at helping users avoid getting into sticky situations on a night out. More
London Developer Party
Last night, Wednesday 24th April, saw London’s Grace Bar welcome some of the biggest names from the mobile app developer ecosystem through its doors for the first ever InMobi Developer Party. With 200 industry pros in attendance, the night provided the perfect platform for developers to network discuss new business ideas over a few drinks and a bite to eat.
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InMobi Diagnostics – A new tool for developers to improve monetization
At InMobi we are constantly working on making it easy for our customers/partners to integrate faster and make life easier. We are very excited to share this with all of you (and as always look forward to your feedback and suggestions). More
InMobi Diagnostics – A new tool for developers to improve monetization
At InMobi we are constantly working on making it easy for our customers/partners to integrate faster and make life easier. We are very excited to share this with all of you (and as always look forward to your feedback and suggestions).
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Massive improvement to InMobi monetization
InMobi made a significant change to its core ad serving algorithms and data systems resulting in massive improvements in publisher eCPMs and advertiser ROI. More
Massive improvement to InMobi monetization
This week, InMobi made a significant change to its core ad serving algorithms and data systems resulting in massive improvements in publisher eCPMs and advertiser ROI.
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The new ‘SMS’ in smartphones
The first wave of Telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of Telco industry is now poised to change. More
The new ‘SMS’ in smartphones
The first wave of Telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of Telco industry is now poised to change. Increase in usage of mobile devices to access Internet and penetration of Internet enabled smart phones have accelerated data related revenue growth of Telcos.
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Mobile Gaming in Taiwan : Transcending global barriers with InMobi
The 2012 Game App Developer Conference held last week at Taipei brought together over 250 attendees across mobile game developers, investors and other industry stakeholders to discuss some of the opportunities and challenges that the Taiwanese mobile gaming market presents. More
Mobile Gaming in Taiwan : Transcending global barriers with InMobi
The 2012 Game App Developer Conference held last week in Taipei brought together over 250 attendees across mobile game developers, investors and other industry stakeholders to discuss some of the opportunities and challenges that the Taiwanese developer community faces.
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FAQs: InMobi Lifetime Value Platform
As part of this week’s launch of InMobi Lifetime Value Platform, we hosted a webinar for a deep-dive into the product. More
FAQs: InMobi Lifetime Value Platform
As part of this week’s launch of InMobi Lifetime Value Platform, we hosted a webinar for a deep-dive into the product.
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