The event proved to be a particularly special event for Somo designer Dan Sherratt, who took home the coveted prize of a Marmalade license and a brand spanking new iPad Mini for his winning app idea, which is aimed at helping users avoid getting into sticky situations on a night out. More
London Developer Party
London Developer Party
Last night, Wednesday 24th April, saw London’s Grace Bar welcome some of the biggest names from the mobile app developer ecosystem through its doors for the first ever InMobi Developer Party. With 200 industry pros in attendance, the night provided the perfect platform for developers to network discuss new business ideas over a few drinks and a bite to eat.
The event proved to be a particularly special event for Somo designer Dan Sherratt, who took home the coveted prize of a Marmalade license and a brand spanking new iPad Mini for his winning app idea, which is aimed at helping users avoid getting into sticky situations on a night out. More
Angry Birds and the New Customer Engagement Model
Life isn’t easy on Piggy Island for the Angry Birds. Red and his fearless feathered companions, Chuck, Matilda, Bomb, Blues and Terence, must band together to protect their eggs – and their future – from the wily plotting of the … More
Angry Birds and the New Customer Engagement Model
Life isn’t easy on Piggy Island for the Angry Birds. Red and his fearless feathered companions, Chuck, Matilda, Bomb, Blues and Terence, must band together to protect their eggs – and their future – from the wily plotting of the Bad Piggies!
Life isn’t easy on Piggy Island for the Angry Birds. Red and his fearless feathered companions, Chuck, Matilda, Bomb, Blues and Terence, must band together to protect their eggs – and their future – from the wily plotting of the … More
New Monetization SDK on the Windows 8 platform available today
This will help us continue to deliver immersive ad experiences to end users that developers are used to seeing from us on other platforms. More
New Monetization SDK on the Windows 8 platform available today
At InMobi, we are leading the charge of architecting innovative ad monetization solutions for developers. With 50,000 and more apps on the Windows 8 App Store, and a vast majority of them being free, we see a clear need for a viable monetization solution for developers on the Windows platform . With the launch of this new Windows 8 SDK, we are now extending our scalable and proven technology from other platforms to the youngest and the most promising one. The SDK is now available for download on our download center.
This will help us continue to deliver immersive ad experiences to end users that developers are used to seeing from us on other platforms. More
How Auto Brands Can Win With Mobile
The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. More
How Auto Brands Can Win With Mobile
The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. This was bound to happen with the coming of the Internet and the mobile and the way media has changed over the last few years. People have moved to online, more so to mobile and social media, where they look for vehicle pricing, model information, photo galleries, vehicle reviews, ratings, ownership reviews, and vehicle comparisons.
The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. More
Launching SDK 370: A new, improved and non-UDID iOS Ads SDK
With Apple announcing that UDID deprecation will be completed starting May 1, we have released our latest version of the iOS ads SDK that completes our move away from UDID which was initiated in version 350. More
Launching SDK 370: A new, improved and non-UDID iOS Ads SDK
With Apple announcing that UDID deprecation will be completed starting May 1, we have released our latest version of the iOS ads SDK that completes our move away from UDID which was initiated in version 350. We believe that this is a step in the right direction for the industry that will help protect end user privacy while still enabling advertisers to safely target users.
With Apple announcing that UDID deprecation will be completed starting May 1, we have released our latest version of the iOS ads SDK that completes our move away from UDID which was initiated in version 350. More
InMobi Diagnostics – A new tool for developers to improve monetization
At InMobi we are constantly working on making it easy for our customers/partners to integrate faster and make life easier. We are very excited to share this with all of you (and as always look forward to your feedback and suggestions). More
InMobi Diagnostics – A new tool for developers to improve monetization
At InMobi we are constantly working on making it easy for our customers/partners to integrate faster and make life easier. We are very excited to share this with all of you (and as always look forward to your feedback and suggestions).
At InMobi we are constantly working on making it easy for our customers/partners to integrate faster and make life easier. We are very excited to share this with all of you (and as always look forward to your feedback and suggestions). More
インモビ、Mob-Exアワードにおいて、5部門6受賞を達成
先月シンガポールで行われた第一回Mob-Exアワードにおいて、インモビ シンガポールのクリエイティブチームによる4つのキャンペーンが、10のノミネートを受け、そのうち5部門で6つの賞を受賞しました。 More
InMobi works with Hortonworks to incubate Falcon with Apache Software Foundation; to provide huge benefits to the big-data community
InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. More
InMobi works with Hortonworks to incubate Falcon with Apache Software Foundation; to provide huge benefits to the big-data community
InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. InMobi receives in excess of 10 billion events (ad-serving and related) every day through multiple sources/streams originating from over ten geographically distributed data centers. In a typical day we process tens of terabytes of data.
InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. More
Connecting the dots between mobile ad creatives and consumers
A large part of this difference relates to the anticipation and engagement that we experience as we consume content on our smartphones. More
Connecting the dots between mobile ad creatives and consumers
“The same regions of the brain light up when someone touches their smartphone, as when they touch their family or pet,” concludes a research that used MRI scans for its findings.
A large part of this difference relates to the anticipation and engagement that we experience as we consume content on our smartphones. More
App Distribution simplified: Reach millions of new users through alternate app stores
Android is an open platform, and with openness comes diversity. More
App Distribution simplified: Reach millions of new users through alternate app stores
Android is an open platform, and with openness comes diversity. Although most people equate Android with Google, truth is that more than 30% of Android devices don’t even have the Google Play Store installed. These include nearly all devices in China, as well as several devices from OEMs like ZTE, Huawei, Samsung, Sony Ericsson and LG, and operators like Vodafone, Verizon and Telefonica.
Android is an open platform, and with openness comes diversity. More
