Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the country’s vibrant mobile marketing scene. More
InMobi Scoops a Stunning Six Awards at first Mob-Ex Awards by Marketing Magazine
InMobi Scoops a Stunning Six Awards at first Mob-Ex Awards by Marketing Magazine
Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the country’s vibrant mobile marketing scene. Organised by Marketing Magazine and held in the prestigious Four Seasons Hotel, it was definitely a night to remember for the world’s largest independent mobile ad network.
Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the country’s vibrant mobile marketing scene. More
Privacy as a Priority in Mobile Advertising
Privacy is always a priority topic for discussion in technology circles, and only the other week we saw Google summoned to appear before European data protection officials regarding their privacy policy. As InMobi has developed in size and stature – … More
Privacy as a Priority in Mobile Advertising
Privacy is always a priority topic for discussion in technology circles, and only the other week we saw Google summoned to appear before European data protection officials regarding their privacy policy.
Privacy is always a priority topic for discussion in technology circles, and only the other week we saw Google summoned to appear before European data protection officials regarding their privacy policy. As InMobi has developed in size and stature – … More
Massive improvement to InMobi monetization
InMobi made a significant change to its core ad serving algorithms and data systems resulting in massive improvements in publisher eCPMs and advertiser ROI. More
Massive improvement to InMobi monetization
This week, InMobi made a significant change to its core ad serving algorithms and data systems resulting in massive improvements in publisher eCPMs and advertiser ROI.
InMobi made a significant change to its core ad serving algorithms and data systems resulting in massive improvements in publisher eCPMs and advertiser ROI. More
Brands Embrace Mobile Advertising
Eileen McKay, InMobi’s Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1: Could it be that 2013 is finally going to be the year for brands to finally take the … More
Brands Embrace Mobile Advertising
Eileen McKay, InMobi’s Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1:
Eileen McKay, InMobi’s Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1: Could it be that 2013 is finally going to be the year for brands to finally take the … More
InMobi General Counsel and Head of Privacy elected to the MEF EMEA board
Buzzing with excitement at InMobi towers today, Chris Davies, General Counsel EMEA and Head of Privacy has been elected to the Mobile Entertainment Forum’s (MEF) EMEA board. The elections were held at MEF’s AGM at Mobile World Congress last week … More
InMobi General Counsel and Head of Privacy elected to the MEF EMEA board
Buzzing with excitement at InMobi towers today, Chris Davies, General Counsel EMEA and Head of Privacy has been elected to the Mobile Entertainment Forum’s (MEF) EMEA board. The elections were held at MEF’s AGM at Mobile World Congress last week ahead of its 11th annual MEF Connects MWC, attended by over 500 mobile industry executives.
Buzzing with excitement at InMobi towers today, Chris Davies, General Counsel EMEA and Head of Privacy has been elected to the Mobile Entertainment Forum’s (MEF) EMEA board. The elections were held at MEF’s AGM at Mobile World Congress last week … More
InMobi Releases Second Wave of Mobile Media Consumption Survey – Global Results
The growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives. More
InMobi Releases Second Wave of Mobile Media Consumption Survey – Global Results
The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research at Mobile World Congress. This report is the second in the series to cover 14 countries on an on-going basis to keep abreast of how mobile devices have changed the way we consume media.
The growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives. More
Global Mobile Media Consumption: Reaching Millennials
InMobi has uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study. The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior and receptivity towards mobile ads. More
Global Mobile Media Consumption: Reaching Millennials
The Millennials – are the educated, digital savvy, tech-proficient, optimistic trendsetters. They are the generation who are always connected and refuse to live without internet, cellphones or laptops. The Millennials, known to adapt and transition to the ever changing technologies, are soon to be the largest generation ever and with strong purchasing power they are extremely valuable to the marketers.
InMobi has uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study. The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior and receptivity towards mobile ads. More
A Glimpse of InMobi’s Global Media Consumption Study (Wave 2)
Mobile media is moving businesses away from traditional media and is becoming an integral part of consumers’ media consumption. More
A Glimpse of InMobi’s Global Media Consumption Study (Wave 2)
In today’s technologically advanced world, where consumers are demanding access to services and content on the move, mobile is rapidly evolving into one of the most influential technology for the marketer. Mobile media is moving businesses away from traditional media and is becoming an integral part of consumers’ media consumption. Mobile holds true potential of being the ultimate channel for advertisers and hence mandating marketers to have a “mobile-ready” strategy. It is important for marketers to understand the behavior of consumers in today’s world where people spend majority of their time on mobile.
Mobile media is moving businesses away from traditional media and is becoming an integral part of consumers’ media consumption. More
Dynamic Feed Success! 37% Conversion Rate!
The Dynamic Feed component in the InMobi Studio platform is a great addition to the array of features and components available to designers and advertisers. It allows advertisers to pull in dynamic data from various sources, via API. This data can be used to add context, fresh, relevant information, or allow for crowd participation. The possibilities are many…. More
Dynamic Feed Success! 37% Conversion Rate!
InMobi has enjoyed great success with both performance and brand ads, driving robust conversions on both ends. Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success. The Dynamic Feed component in the InMobi Studio platform is a great addition to the array of features and components available to designers and advertisers. It allows advertisers to pull in dynamic data from various sources, via API. This data can be used to add context, fresh, relevant information, or allow for crowd participation. The possibilities are many.
The Dynamic Feed component in the InMobi Studio platform is a great addition to the array of features and components available to designers and advertisers. It allows advertisers to pull in dynamic data from various sources, via API. This data can be used to add context, fresh, relevant information, or allow for crowd participation. The possibilities are many…. More
InMobi Interstitials
How do advertisers get the undivided attention of their target audience? This is an age old question that marketers have been trying to answer. With so many connected devices and so much stimulation all around, now your audience is even more distracted. In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad.
Re-introducing Interstitials! More
InMobi Interstitials
How do advertisers get the undivided attention of their target audience? This is an age old question that marketers have been trying to answer. With so many connected devices and so much stimulation all around, now your audience is even more distracted. In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad.
How do advertisers get the undivided attention of their target audience? This is an age old question that marketers have been trying to answer. With so many connected devices and so much stimulation all around, now your audience is even more distracted. In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad.
Re-introducing Interstitials! More
