When it comes to touch-screen mobile devices, native applications have led the way in terms of performance, speed and tighter integration to specific platforms. More
HTML5 for mobile developers
HTML5 for mobile developers
Why HTML5 and why now?
When it comes to touch-screen mobile devices, native applications have led the way in terms of performance, speed and tighter integration to specific platforms. Unbound by the need to conform to standards, native apps could rapidly take advantage of the latest hardware and operating system innovations, while Web technologies always had to wait for the international community to agree and implement standards first. But with the HTML5 specification coming to fruition, browser-based mobile apps are rapidly catching up with the natives.
When it comes to touch-screen mobile devices, native applications have led the way in terms of performance, speed and tighter integration to specific platforms. More
Korean Tablet Users Stay Online the Longest
Korean Tablet Users Stay Online the Longest More
Korean Tablet Users Stay Online the Longest
Today, InMobi Korea announced a report regarding Korea’s tablet market. This Tablet Study research conducted with a research agency, mobext, revealed that Korean tablet users spend 11.75 hours per day to stay online, above other digital devices, which is significantly longer than that of PC users (8.75 hours) and smartphone users (8 hours). This result shows that tablets maximize the accessibility to the internet, by widening the display of smartphones and dramatically speeding up the boot time of PCs.
Korean Tablet Users Stay Online the Longest More
Mobile Insights and Inspiration for 2013
This week, we released the InMobi Insights – Inspiration Issue 2013. The marketing team at InMobi pulled this together in a short order of time with a single goal of educating the world around what is going on in the red-hot mobile space. More
Mobile Insights and Inspiration for 2013
This week, we released the InMobi Insights – Inspiration Issue 2013. The marketing team at InMobi pulled this together in a short order of time with a single goal of educating the world around what is going on in the red-hot mobile space. As a global company that delivers ads to billions of users globally, we are in an enviable position to share insights from across the world.
This week, we released the InMobi Insights – Inspiration Issue 2013. The marketing team at InMobi pulled this together in a short order of time with a single goal of educating the world around what is going on in the red-hot mobile space. More
InMobi appeared in the top story of Nikkei Newspaper’s January 1 issue.
2013年1月1日元旦の日本経済新聞1面にインモビが掲載されました。また、日経産業新聞2013年1月4日付のスマートフォンに関する記事「スマホにリッチ広告」の中で、インモビのリッチメディア広告プラットフォーム、InMobi Studioが大きく取り上げられました。 More
InMobi appeared in the top story of Nikkei Newspaper’s January 1 issue.
2013年1月1日元旦の日本経済新聞1面にインモビが掲載されました。
2013年1月1日元旦の日本経済新聞1面にインモビが掲載されました。また、日経産業新聞2013年1月4日付のスマートフォンに関する記事「スマホにリッチ広告」の中で、インモビのリッチメディア広告プラットフォーム、InMobi Studioが大きく取り上げられました。 More
It Is Always “Holidays” For A Mobile Marketer
For most part of the year one geo-region or the other is in festive mood and this rings festive bells in the mobile marketers’ minds More
It Is Always “Holidays” For A Mobile Marketer
One of the perks of being in the mobile advertising industry is that the ecosystem is by nature local and at the same time global (clichéd? Yes! But, absolutely true). A publisher in Antwerp can monetize his content in Shanghai as easily as he can monetize his content in Buenos Aires. An advertiser in San Francisco can spread his message in Abu Dhabi and Addis Ababa with equal ease. For most part of the year one geo-region or the other is in festive mood & this rings festive bells in the mobile marketers’ minds– the holiday season across the globe is extremely diversified and gives us ample opportunities to ‘market’ throughout the year.
For most part of the year one geo-region or the other is in festive mood and this rings festive bells in the mobile marketers’ minds More
Korean Mobile Ad market outlook 2013
Korean Mobile Ad market outlook 2013 More
Korean Mobile Ad market outlook 2013
Monthly IM magazine has published an article contributed by Seungyeon Kim, General Manager of InMobi Korea. He tells that Year to 2013 for the Mobile Advertising market in Korea is shifting to a predictable market.
Korean Mobile Ad market outlook 2013 More
The Chinese Mobile Media Consumption – An Overview
The Chinese mobile web user consumes a whopping 163 minutes of media on mobile and tablets each day. This naturally means that there is immense multi-device media consumption that is happening as we speak More
The Chinese Mobile Media Consumption – An Overview
The second wave of our mobile media consumption study comes at an opportune time when China’s mobile penetration is almost at one billion[1] and the mobile internet users number is set to reach 424 million in 2012[2]. This article gives a snippet of our study conducted between September-November 2012 across China and was a joint exercise between InMobi and Decision Fuel. One of the most pleasant results of our survey was the sheer quantum of media consumption that happens on mobiles and tablets in China; Needless to say we are all excited!
The Chinese mobile web user consumes a whopping 163 minutes of media on mobile and tablets each day. This naturally means that there is immense multi-device media consumption that is happening as we speak More
Mobile Trends 2013: Engagement and Activation
As we zoom towards 2013, we thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is … More
Mobile Trends 2013: Engagement and Activation
As we zoom towards 2013, we thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with Patrick Meyer author of Steve Jobs & The World of Mobile.
As we zoom towards 2013, we thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is … More
Digital is Dead – Long Live Digital
The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. More
Digital is Dead – Long Live Digital
The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience. The $80B digital advertising industry is dominated by Google, Facebook and Yahoo.
The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. More
Naveen Tewari in VentureBeat: Look East Before West
InMobi CEO Naveen Tewari’s guest post on VentureBeat looks at the advantages of Indian entrepreneurs who look east to India’s Silicon Valley – Bangalore – as they start a new business venture: East-to-West strategy makes most sense for businesses centered … More
Naveen Tewari in VentureBeat: Look East Before West
InMobi CEO Naveen Tewari’s guest post on VentureBeat looks at the advantages of Indian entrepreneurs who look east to India’s Silicon Valley – Bangalore – as they start a new business venture:
InMobi CEO Naveen Tewari’s guest post on VentureBeat looks at the advantages of Indian entrepreneurs who look east to India’s Silicon Valley – Bangalore – as they start a new business venture: East-to-West strategy makes most sense for businesses centered … More
