Samsung and InMobi launch a monetization program for Bada developers. For a limited period, publishers get a revenue share of 80%, compared to the standard industry revenue share of 60%. More
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Samsung and InMobi launch monetization program
Samsung and InMobi launch monetization program
Samsung and InMobi launched a monetization program for Bada developers. For a limited period, publishers get a revenue share of 80%, compared to the standard industry revenue share of 60%. Here is the official communication from the Samsung AdHub team announcing the program.
Launching Promotion with InMobi
Date: 2011.10.10 ~ 2011.12.31
Location: Worldwide
Thank you for showing interest in Samsung AdHub. We are proud to say that Samsung AdHub is the answer to developers who are searching for a new monetization method for their applications (To find out more about Samsung AdHub, explore the rich contents in our site, www.samsungadhub.com)
To mark the launch of Samsung AdHub, we have prepared a special promotional event for our service members. As a sign of our gratitude, we are giving you a phenomenal opportunity to earn high revenue. For a limited period of time (from Oct.10th, 2011 until the end of Dec. 2011) we are raising our publisher revenue share from 60% to 80%. The industry average being 60%, this is definitely a great deal. All you have to do is join Samsung AdHub, create an in-app ad inventory and then select InMobi as one of the ad networks to receive ads from. We are hoping that this promotion will encourage many of you to select Samsung AdHub as your business partner for in-app advertising and use our service with frequency.
Thank You
Samsung AdHub Team
Samsung and InMobi launch a monetization program for Bada developers. For a limited period, publishers get a revenue share of 80%, compared to the standard industry revenue share of 60%. More
MEF Global Consumer Survey: The Mobile Web is Starting to Eat Into Fixed Line Internet Usage
33% of respondents, across all countries surveyed, say they are using the fixed line internet less than 18 months ago. More
MEF Global Consumer Survey: The Mobile Web is Starting to Eat Into Fixed Line Internet Usage
According to a new report by the MEF (Mobile Entertainment Forum) 33% of respondents, across all countries surveyed, say they’re using the fixed line internet less than than they did 18 months ago. While we’re used to seeing data which shows strong growth in the mobile web, it’s interesting to now see data showing a decline in fixed line internet usage.
While the fixed line internet isn’t going to go away any time soon, a measureable shift away from fixed line access is happening fast and the implications are big. At InMobi, we have been predicting this for sometime (in our Mobile Insights Research Reports) and believe this trend will continue, accelerated by the rapid adoption of smartphones across both developed and emerging markets.
Other interesting findings in the report include:
- 72% of respondents across all countries surveyed use the mobile internet daily
- 49% of respondents across all countries surveyed use the fixed line internet daily
- Of all respondents who access the mobile internet daily, 59% use the fixed line internet daily but 18% do not access fixed line at all
- 33% of respondents across all countries surveyed use the fixed line internet less than 18 months ago – 20% use it roughly the same, while 26% use it more
Countries surveyed include a broad range of developed markets like the U.K., U.S., and Singapore, plus emerging markets including Brazil, Egypt, India, Indonesia, Qatar, and South Africa. The report is available for purchase from the MEF website here.
33% of respondents, across all countries surveyed, say they are using the fixed line internet less than 18 months ago. More
InMobi in Romania
Interview with Terence Eden in Startups.ro More
InMobi in Romania
We had a great time in Romania last week.
While we were there, we did an interview with Startups.ro – a website dedicated to Romania’s impressive startup scene.
“Ii sfatuiesc pe dezvoltatorii romani de aplicatii mobile sa vada unde este piata lor si sa verifice competitia. Iti garantez ca nimeni nu are o idee unica. Oricine spune ca aplicatia lui nu seamana cu a nimanui altcuiva, atunci n-a cautat suficient. Descarca ceea ce fac competitorii, vezi ceea ce fac rau si spune-ti ca <Acesta este lucrul pe care il voi face mai bine>. Trebuie sa fii capabil sa spui <Aplicatia mea este mai buna, pentru ca…>. Dezvoltatorii romani tind sa se concentreze, atat pe jocurile foarte obisnuite, precum cele de carti, poker, dar vedem in InMobi si cateva aplicatii din turism”, spune pentru startups.ro Terence Eden, Developer Community Manager la reteaua independenta de advertising InMobi.
You can read the full interview on the Startups.ro website.
Now, where’s my Romanian-English dictionary…?
Interview with Terence Eden in Startups.ro More
FREE exhibition and save 25% at Apps World
AppsWorld – 29-30 November 2011, Olympia 2, London More
FREE exhibition and save 25% at Apps World
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AppsWorld – 29-30 November 2011, Olympia 2, London More
InMobi Ranked as a Top 10 Contributor to Apache Hadoop
We’re excited that InMobi is listed as one of the top 10 contributors to the Apache Hadoop project. More
InMobi Ranked as a Top 10 Contributor to Apache Hadoop
We’re excited that InMobi is listed as one of the top 10 contributors to the Apache Hadoop project, along with such well known silicon valley companies like Facebook, LinkedIn and even Apple. An achievement like this is only possible because of our entire team of rock-solid data platform engineers. I want to thank all of you for you hard work. Open source software is the foundation of most of our engineering stacks and it plays a big role in InMobi’s success. It’s fundamental to how we can build a system that can serve 47.3 Billion impressions a month!
InMobi also believes in giving back to the community. Things like this are not just feel good moments for the team, but they motivate us to do even more, to go that extra mile. The most rewarding moment comes when an engineer contributes a line of code, and the whole community sees it and benefits. We will continue to increase our contributions to the project and help grow the entire ecosystem.
We’re excited that InMobi is listed as one of the top 10 contributors to the Apache Hadoop project. More
Steve Jobs we salute you!
“Steve Jobs we salute you!” You were one of the most inspiring and innovative leaders the tech world has ever seen. More
Steve Jobs we salute you!
I know I speak for everyone at InMobi when I say, “Steve Jobs we salute you!” You were one of the most inspiring and innovative leaders the tech world has ever seen. We’re filled with sadness at the news of your passing. InMobi is an iFund company and we’re extremely proud just to be in an ecosystem created by You!
Your innovations have changed the lives of billions of people on this planet. May you rest in peace.
Sincerely,
Naveen Tewari
Founder and CEO of InMobi
“Steve Jobs we salute you!” You were one of the most inspiring and innovative leaders the tech world has ever seen. More
Over The Air 2011 – #OTA11
Over The Air is an amazing UK based hackathon. More
Over The Air 2011 – #OTA11
The InMobi team had a great time at #OTA11. Without a doubt, it’s one of the best hackathons in the UK. I think it’s the first time that I’ve ever presented in a stately home’s “music room”.
As well as sponsoring the coffee, we were on hand to help developers out with our new Android and iOS SDK.
We handed out a tonne of schwag – including lanyards, promo codes, and screen cleaners. Our InMobi-branded iPhone beer-bottle-openers were in hot demand – so much so that we had to separate these two reprobates 
Highlights, for us, were seeing Lyza Danger (yes, that is her real name!) talking about how to relax when designing mobile web sites. Remember, designing for the mobile web is hard – but you don’t need to make a meal of it.
We had a great discussion about mobile security – and whether mobile phones could break Roman encryption.
The physical Enigma recreation was a joy to behold.
Finally, a big congratulations to the team behind Fanyrd – they won our prize of one thousand dollars of ad spend.
Use it wisely, guys!
We’re really looking forward to doing it all again next year!
Over The Air is an amazing UK based hackathon. More
The Creative Revolution in Mobile: How to Capitalizing on the Immersive Experience of Mobile Advertising
MMA Forum – 04-05 October, London More
The Creative Revolution in Mobile: How to Capitalizing on the Immersive Experience of Mobile Advertising
Dear colleague,
Please join me at MMA Forum London, 4-5 October, 2011. This event offers a global view only the MMA can deliver, exploring how mobile marketing is working in Africa, India, Japan, China, the US, and beyond.
The central focus of the 2011 MMA Forum Series is how today’s mobile-dominated consumer behavior impacts brands. Leading marketers from across the world will come together to share their experiences, challenges, learnings and successes in the mobile channel.
Session topics currently include:
- Driving Mobile Capability Globally
- Operating in a Consumer-centric Marketplace
- Turkiye, the Real Home of Mobile Marketing
- Global Insights on Consumer and Business Mobile Adoption and Readiness
- Consumer Insight at the Heart of Strategy
Just some of the industry leaders presenting at the Forum:
- Thomas Libretto, Global Vice President, Nokia
- Jeremy Copp, Vice President Mobile, Europe, comScore, Inc.
- Thomas Labarthe, Vice President of Mobile Advertising, Alcatel-Lucent
- Jonathan Stephen, Senior Producer of Mobile Products, JetBlue Airways
- Neelay Patel, Commercial Director, The Economist Digital
View the current agenda for further details.
Connect with the MMA
P.S. We’ve teamed up with mobileSQUARED to host a Permission-Based Marketing event the day prior to the Forum, 3rd October. Join us to learn how to deliver effective and creative mobile marketing campaigns using an opt-in database.
MMA Forum – 04-05 October, London More
Mobile Monday Romania
The InMobi team went to Bucharest to catch up with Mobile Monday Eastern Europe. More
Mobile Monday Romania
We’ve just come back from a MASSIVE 3 day conference – the Eastern European Mobile Monday Summit.
Three days of augmented reality, hacking, QR codes, workshops, Android, and – of course – advertising.
I was there talking about how developers in Romania can make money globally.
There were some great talks – as well as mine – but I want to draw your attention to a couple of things I think you’ll find interesting.
BlackBerry Android Runtime
By now you’ve probably heard that BlackBerry hardware will be able to run Android apps. It’s limited to QNX hardware (currently just the PlayBook).
What you may not have known is that there’s a limited number of APIs which won’t be supported.
We’re working hard with the BlackBerry team to make sure that if your Android App uses the InMobi Android SDK, you’ll be able to recompile your app for BlackBerry.
OutClan
We saw an awesome group of teenaged hackers who have built a Location Based Services game – OutClan.
There are so many easy to use APIs, and a whole host of platforms to develop for. There’s never been a better time to sit down and work on your “killer app”.
Thanks
A big thanks to Dan Romescu and the entire team behind the conference. We really look forward to the next one.
The InMobi team went to Bucharest to catch up with Mobile Monday Eastern Europe. More
Red Hot Rio A Case Study on Mobile Commerce
MMA Forum – 17-18 October, Sao Paulo More
Red Hot Rio A Case Study on Mobile Commerce
Dear colleague,
Now is the time to register for Latin America’s leading mobile marketing event, featuring global brands, agencies and publishers.
This year’s Forum focuses on the customer, and how marketers can leverage mobile to communicate with audiences in personal and relevant way.
Key topics this year include:
- Mobile Marketing Futures: The Next 3-5 Years: Gerd Leonhard, Media Futurist, author and blogger, looks at the future of the industry
- The Role of Mobile in Kellogg's Marketing Strategy: Guillermo Obregon Rodriguez, Senior Cross Category Marketing Manager at Kellogg Company, Mexico shares case studies
- Traditional and Innovative Ways to Build Your Brand and Engage your Customers Through Mobile: Adriana Knackfuss, Senior Consumer Connections Manager will share Coca-Cola Company case studies
- Case Study from Argentina: Pablo Poncini, CEO of TBWA Argentina shares the story of a script written collaboratively through Twitter
For more speakers and full session descriptions, view the agenda.
MMA Forum – 17-18 October, Sao Paulo More
