What surprised you about the mobile advertising industry in the past year? More
Mobile Trends for 2013: Services and Experiences, Big Data and Design
Mobile Trends for 2013: Services and Experiences, Big Data and Design
As we zoom towards 2013, we thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with Roger Wood, Founder of the (ART+DATA) Institute.
What surprised you about the mobile advertising industry in the past year? More
InMobi Japan Announces 2nd Survey of Media Usage in Japan
InMobi Japan has begun studying media usage in Japan. The survey was conducted through the InMobi mobile advertising network for Japanese mobile Web users from September until October, 2012.
Average time in contact with media is 5.9 hours per day.
The time mobile terminals accessed media was 1st (97 minutes) over PCs and televisions. More
InMobi Japan Announces 2nd Survey of Media Usage in Japan
Average time in contact with media is 5.9 hours per day.
The time mobile terminals accessed media was 1st (97 minutes) over PCs and televisions
InMobi Japan has begun studying media usage in Japan. The survey was conducted through the InMobi mobile advertising network for Japanese mobile Web users from September until October, 2012.
Average time in contact with media is 5.9 hours per day.
The time mobile terminals accessed media was 1st (97 minutes) over PCs and televisions. More
Mobile Trends for 2013: Freemium Is Here to Stay (NFC Is On the Way)
As we zoom towards 2013, we thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with … More
Mobile Trends for 2013: Freemium Is Here to Stay (NFC Is On the Way)
As we zoom towards 2013, we thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with Abhinav Gupta founder of app studio Game Scorpion:
As we zoom towards 2013, we thought we’d ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today’s interview is with … More
Mobile Gaming in Taiwan : Transcending global barriers with InMobi
The 2012 Game App Developer Conference held last week at Taipei brought together over 250 attendees across mobile game developers, investors and other industry stakeholders to discuss some of the opportunities and challenges that the Taiwanese mobile gaming market presents. More
Mobile Gaming in Taiwan : Transcending global barriers with InMobi
The 2012 Game App Developer Conference held last week in Taipei brought together over 250 attendees across mobile game developers, investors and other industry stakeholders to discuss some of the opportunities and challenges that the Taiwanese developer community faces.
The 2012 Game App Developer Conference held last week at Taipei brought together over 250 attendees across mobile game developers, investors and other industry stakeholders to discuss some of the opportunities and challenges that the Taiwanese mobile gaming market presents. More
InMobi Korea CEO, Seungyeon Kim’s interview is on Chosunbiz
In the interview with Chosunbiz, Seungyeon talks about InMobi Korea’s fast success in Korea and his aim to become No.1 in Korean Mobile Ad Market. More
InMobi Korea CEO, Seungyeon Kim’s interview is on Chosunbiz
In the interview with Chosunbiz, Seungyeon Kim talks about InMobi Korea’s fast success in Korea and his aim to become No.1 in Korean Mobile Ad Market.
Below is the English translation of the article.
In the interview with Chosunbiz, Seungyeon talks about InMobi Korea’s fast success in Korea and his aim to become No.1 in Korean Mobile Ad Market. More
Cutting through the hype of GeoTargeting
There is a lot of hype around Geo Targeting, and rightly so. But let’s take a step back and look at the some of the basic features of geo targeting – state and city targeting with examples of how it can be best fit into an advertising strategy More
Cutting through the hype of GeoTargeting
Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. If you did a search on “Geo Targeting on Mobile”, my bet is that the top 5 results will talk about all the niche offerings of Geo Targeting such as hyper local targeting, geo-fencing, location based services etc. But let’s take a step back and look at the some of the basic features of geo targeting – state and city targeting.
There is a lot of hype around Geo Targeting, and rightly so. But let’s take a step back and look at the some of the basic features of geo targeting – state and city targeting with examples of how it can be best fit into an advertising strategy More
FAQs: InMobi Lifetime Value Platform
As part of this week’s launch of InMobi Lifetime Value Platform, we hosted a webinar for a deep-dive into the product. More
FAQs: InMobi Lifetime Value Platform
As part of this week’s launch of InMobi Lifetime Value Platform, we hosted a webinar for a deep-dive into the product.
As part of this week’s launch of InMobi Lifetime Value Platform, we hosted a webinar for a deep-dive into the product. More
InMobi crowned the Best Mobile Ad Network
After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London … More
InMobi crowned the Best Mobile Ad Network
After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade!
After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London … More
3 tips on the InMobi registration for Korean developers
3 tips on the InMobi registration for Korean developers More
3 tips on the InMobi registration for Korean developers
3 advices from Charlie, an engineer in InMobi Korea
3 tips on the InMobi registration for Korean developers More
Announcing the launch of InMobi Lifetime Value Platform (InMobi LTVP)
Today, InMobi is proud to announce the Private Beta launch of InMobi Life Time Value Platform (LTVP) – an absolutely free-to-use platform that helps app developers maximize the lifetime value of each user. This platform allows developers to gain precise insights into their user behavior and enables them to act immediately on these insights – to maximize monetization and engagement seamlessly More
Announcing the launch of InMobi Lifetime Value Platform (InMobi LTVP)
The accelerating trend towards ‘Appification of everything’ over the last few years has thrown an interesting wrench in the mobile ecosystem: On the one hand, cost of user acquisition is going through the roof while on the other hand, monetization hasn’t kept pace. This imbalance fuels the need for developers to maximize the life time value (LTV) of each user acquired – This entails the science of understanding each user and optimizing her value on acquisition, monetization & engagement dimensions. However, building such capabilities in-house requires a deep understanding of big data analysis, predictive algorithms and continuous optimization. This is expensive, time consuming and, most importantly, beyond the core competencies for most app developers.
Today, InMobi is proud to announce the Private Beta launch of InMobi Life Time Value Platform (LTVP) – an absolutely free-to-use platform that helps app developers maximize the lifetime value of each user. This platform allows developers to gain precise insights into their user behavior and enables them to act immediately on these insights – to maximize monetization and engagement seamlessly More
