The Financial Services sector is one of the largest digital media buyers Worldwide; digital media has given them the ability to run highly targeted campaigns, and only incur a cost when a prospect clicks on the banner. More
Tag Archives: Africa
Financial Services need to offer content that is of interest in Digital Ads for Africa
Financial Services need to offer content that is of interest in Digital Ads for Africa
The Financial Services sector is one of the largest digital media buyers Worldwide; digital media has given them the ability to run highly targeted campaigns, and only incur a cost when a prospect clicks on the banner. Being the Financial industry, models that can show return on investment like this are extremely attractive.
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Marketing Movies using Mobile in Africa
During this year, one of the largest cinema chains in Africa, Ster-Kinekor made significant strategic moves in the mobile arena by launching several mobile platforms to preview and book movies, including a BlackBerry, Android and iPhone App. The likes of Fox Theatres in Nairobi also have a good mobile presence. More
Marketing Movies using Mobile in Africa
InMobi recently partnered with the Mobile Marketing Centre of Excellence at the Interactive Advertising Bureau (IAB) on a study on “Mobile and the Movies” in the US. In this article, we will look at how we can interpret some of the finding for the African market.
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Regional differences in Value Propositions for Alcohol Mobile Ads
Many countries around the World have imposed regulations on Alcohol marketing in an attempt to foster more responsible drinking within their communities. It is for this reason that the Alcohol industry is one to watch for upcoming marketing trends, as … More
Regional differences in Value Propositions for Alcohol Mobile Ads
Many countries around the World have imposed regulations on Alcohol marketing in an attempt to foster more responsible drinking within their communities. It is for this reason that the Alcohol industry is one to watch for upcoming marketing trends, as the responsible Marketing and Brand managers, and their Agencies tend to embrace new concepts first, before authorities regulate them.
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African Mobile Creative Recognition
The 34th annual Loerie Awards along with Creative Week takes place in Cape Town, South Africa from 15 to 23 September. The Loerie Awards aims to recognize, reward and foster creative excellence in all areas of brand communication, and of … More
African Mobile Creative Recognition
The 34th annual Loerie Awards along with Creative Week takes place in Cape Town, South Africa from 15 to 23 September. The Loerie Awards aims to recognize, reward and foster creative excellence in all areas of brand communication, and of course there are also some fantastic parties during the week!
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Will Mobile Augmented Reality kill QR Codes?
It is amazing how many Brand and Marketing Managers have had QR Codes placed on their collateral, sales tools and adverts, but have never actually used a QR code themselves. As part of a study conducted on consumers in South … More
Will Mobile Augmented Reality kill QR Codes?
It is amazing how many Brand and Marketing Managers have had QR Codes placed on their collateral, sales tools and adverts, but have never actually used a QR code themselves.
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Quarterly Mobile Insights Report released for Africa
InMobi’s regular Mobile Insights Report was released in late July that uncovers the statistics from the Ad Networks ad requests in the previous quarter (1 April to the end of June). Overall in Africa, ad requests from Smartphones grew by … More
Quarterly Mobile Insights Report released for Africa
InMobi’s regular Mobile Insights Report was released in late July that uncovers the statistics from the Ad Networks ad requests in the previous quarter (1 April to the end of June).
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Isis Nyong’o Our VP And MD Of Africa Is Featured In This Month’s Wired Magazine
Congratulations to Isis Nyong’o on her feature in this month’s U.K. edition of Wired Magazine. More
Isis Nyong’o Our VP And MD Of Africa Is Featured In This Month’s Wired Magazine
Congratulations to Isis Nyong’o on her feature in this month’s U.K. edition of Wired Magazine. The article profiles key people in the emerging African internet space and describes the impact technology has had across the continent.
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InMobi Mobile Insights Report: Africa and Asia Pacific regions continue to grow rapidly. APAC reaches 18 billion impressions.
This report highlights the continued growth of mobile advertising in the Asia Pacific and Africa regions. Asia Pacific grew by 10% over the past 3 months to reach 18 billion monthly impressions, while Africa grew by 21% to reach 4.2 … More
InMobi Mobile Insights Report: Africa and Asia Pacific regions continue to grow rapidly. APAC reaches 18 billion impressions.
This report highlights the continued growth of mobile advertising in the Asia Pacific and Africa regions. Asia Pacific grew by 10% over the past 3 months to reach 18 billion monthly impressions, while Africa grew by 21% to reach 4.2 billion monthly impressions. This growth was largely driven by the continued growing trend towards smartphone adoption in these markets. Download the full report here.
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Thank You World Developers, The InMobi World Developer Fund is Now Closed
3 Billion impressions and six months later, the World Developer Fund is empty. More
Thank You World Developers, The InMobi World Developer Fund is Now Closed
3 Billion impressions and six months later, the World Developer Fund is empty. As of January 31 2011, we officially closed the program. We view it as a huge success and hope the hundreds of developers around the world who participated feel the same way. To commemorate the fund, we undertook our first ever global analysis of our network data focusing on iOS and Android app ad inventory. You can download and read all about it here.
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