The event proved to be a particularly special event for Somo designer Dan Sherratt, who took home the coveted prize of a Marmalade license and a brand spanking new iPad Mini for his winning app idea, which is aimed at helping users avoid getting into sticky situations on a night out. More
Tag Archives: inmobi
London Developer Party
London Developer Party
Last night, Wednesday 24th April, saw London’s Grace Bar welcome some of the biggest names from the mobile app developer ecosystem through its doors for the first ever InMobi Developer Party. With 200 industry pros in attendance, the night provided the perfect platform for developers to network discuss new business ideas over a few drinks and a bite to eat.
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インモビ、Mob-Exアワードにおいて、5部門6受賞を達成
先月シンガポールで行われた第一回Mob-Exアワードにおいて、インモビ シンガポールのクリエイティブチームによる4つのキャンペーンが、10のノミネートを受け、そのうち5部門で6つの賞を受賞しました。 More
インモビ、Mob-Exアワードにおいて、5部門6受賞を達成
先月シンガポールで行われた第一回Mob-Exアワードにおいて、インモビ シンガポールのクリエイティブチームによる4つのキャンペーンが、10のノミネートを受け、そのうち5部門で6つの賞を受賞しました。
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InMobi Korea CEO, Seungyeon Kim’s interview is on Chosunbiz
In the interview with Chosunbiz, Seungyeon talks about InMobi Korea’s fast success in Korea and his aim to become No.1 in Korean Mobile Ad Market. More
InMobi Korea CEO, Seungyeon Kim’s interview is on Chosunbiz
In the interview with Chosunbiz, Seungyeon Kim talks about InMobi Korea’s fast success in Korea and his aim to become No.1 in Korean Mobile Ad Market.
Below is the English translation of the article.
InMobi crowned the Best Mobile Ad Network
After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London … More
InMobi crowned the Best Mobile Ad Network
After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade!
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Announcing the launch of InMobi Lifetime Value Platform (InMobi LTVP)
Today, InMobi is proud to announce the Private Beta launch of InMobi Life Time Value Platform (LTVP) – an absolutely free-to-use platform that helps app developers maximize the lifetime value of each user. This platform allows developers to gain precise insights into their user behavior and enables them to act immediately on these insights – to maximize monetization and engagement seamlessly More
Announcing the launch of InMobi Lifetime Value Platform (InMobi LTVP)
The accelerating trend towards ‘Appification of everything’ over the last few years has thrown an interesting wrench in the mobile ecosystem: On the one hand, cost of user acquisition is going through the roof while on the other hand, monetization hasn’t kept pace. This imbalance fuels the need for developers to maximize the life time value (LTV) of each user acquired – This entails the science of understanding each user and optimizing her value on acquisition, monetization & engagement dimensions. However, building such capabilities in-house requires a deep understanding of big data analysis, predictive algorithms and continuous optimization. This is expensive, time consuming and, most importantly, beyond the core competencies for most app developers.
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[インモビ調査] モバイルが映画に与える影響
インモビは、映画館に映画を見に行く消費者がどのようにモバイルを活用しているのか、米国内の373人を対象にIABと共同で調査を行いました。
今回の調査では、以下のような興味深い結果が見られました。 More
[インモビ調査] モバイルが映画に与える影響
映画の予告編や上映情報をモバイルでチェックするユーザーが、スマートフォンの普及と共にさらに増えています。それに伴い、モバイルユーザーの映画に関するモバイルの活用の幅もさらに広がっています。ここ最近ではソーシャルメディアの影響も大きく、映画のキャンペーンにも多様化が見られます。
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InMobi and Turkish Airlines present at MMA Forum, Istanbul
The Mobile Marketing Association has been promoting mobile as an indispensable marketing channel since it was founded twelve years ago, and the EMEA leg of the 2012 MMA Forum series was held Nov 14th-15th at the Four Seasons, Istanbul. Traditionally the event … More
InMobi and Turkish Airlines present at MMA Forum, Istanbul
The Mobile Marketing Association has been promoting mobile as an indispensable marketing channel since it was founded twelve years ago, and the EMEA leg of the 2012 MMA Forum series was held Nov 14th-15th at the Four Seasons, Istanbul. Traditionally the event attracts professionals from across the mobile ecosystem as well as brands looking to improve or develop their mobile strategy. The notable quotations from speakers are well worth a read.
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Mobile Mingle
Following the opening of the InMobi Stockholm office just over 6 months ago the focus of the event was principally an introduction to what InMobi has to offer the Swedish market. More
Mobile Mingle
Described as “… a palace of entertainment with intellectual bite” – the Sodra Teatern lays claim to being the oldest performance venue in Stockholm. With breathtaking views of Stockholm city centre and a reputation for cutting-edge music this amazing venue played host to InMobi’s very first Mobile Mingle.
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