In 2012, Facebook dominated the social networking space on mobile devices, accounting for 85% of usage in North America and occupying the #1 position in most markets. More
Tag Archives: mobile advertising
Social Apps: Ride the global wave of NHN Line & more…
Social Apps: Ride the global wave of NHN Line & more…
In 2012, Facebook & What’s app dominated the social networking space on mobile devices, accounting for 85% of usage in North America and securing #1 position in most markets. However, in 2013, Asian Newbies such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices.
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Hyper-Connected Smartphone Users: Is It Addiction or Just Love? by Shaun Chatman
Our latest guest post is from freelance writer Shaun Chatman: We walk around with our cellphones and smartphones attached to our hands like a second limb. Do we do this because it’s love or have we, as humans, started to … More
Hyper-Connected Smartphone Users: Is It Addiction or Just Love? by Shaun Chatman
Our latest guest post is from freelance writer Shaun Chatman:
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InMobi crowned the Best Mobile Ad Network
After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London … More
InMobi crowned the Best Mobile Ad Network
After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade!
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Rich Media Roadshow Paris
The achingly chic Le Maison Champs Elysees, Paris, played host to the final leg of the now legendary Rich Media Roadshow last Friday as InMobi partnered with the MMA France to present an in-depth look at Rich Media in France. More
Rich Media Roadshow Paris
The achingly chic Le Maison Champs Elysées, Paris, played host to the final leg of the now legendary Rich Media Roadshow last Friday as InMobi partnered with the MMA France to present an in-depth look at Rich Media in France. The unique décor and rarefied atmosphere of Le Maison created the perfect backdrop for two hours of key note speakers, panel Q&A and lively discussion on all facets of the rich media journey.
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7 could be the magic number for Apple
The Apple marketing team is highly praiseworthy when it comes to creating hype around product launches. A recent press invitation which had a ‘we’ve got a little more to show you’ feel, was no different. More
7 could be the magic number for Apple
The Apple marketing team is highly praiseworthy when it comes to creating hype around product launches. A recent press invitation which had a ‘we’ve got a little more to show you’ feel, was no different.
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DMEXCO 2012
As one of the premier conferences on the digital events calendar, DMEXCO succeeded in delivering yet another year of top-notch speakerships, seminars and exposition stands. More
DMEXCO 2012
As one of the premier conferences on the digital events calendar, DMEXCO succeeded in delivering yet another year of top-notch speakerships, seminars and exposition stands. InMobi took the conference by storm with brand presence in the Expo Hall, Worklabs and Key-note Speaker Sessions.
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Mobile Insights, May 2011: Tablets, Tablets, Tablets
The May edition of our global Mobile Insights research reports highlighted the surge in media consumption on tablets across North America and Europe. Read the full details here. More
Mobile Insights, May 2011: Tablets, Tablets, Tablets
The May edition of our global Mobile Insights research reports highlighted the surge in media consumption on tablets across North America and Europe. Globally and in North America, both the Samsung Galaxy Tab and the Apple iPad break into the top 15 devices by ad requests on our network. In Europe alone, the Apple iPad represents over 81 million ads in May 2011. It’s evident that the hype around tablets is real and evident across our global network. Download the full report here.
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InMobi Mobile Insights Report: Africa and Asia Pacific regions continue to grow rapidly. APAC reaches 18 billion impressions.
This report highlights the continued growth of mobile advertising in the Asia Pacific and Africa regions. Asia Pacific grew by 10% over the past 3 months to reach 18 billion monthly impressions, while Africa grew by 21% to reach 4.2 … More
InMobi Mobile Insights Report: Africa and Asia Pacific regions continue to grow rapidly. APAC reaches 18 billion impressions.
This report highlights the continued growth of mobile advertising in the Asia Pacific and Africa regions. Asia Pacific grew by 10% over the past 3 months to reach 18 billion monthly impressions, while Africa grew by 21% to reach 4.2 billion monthly impressions. This growth was largely driven by the continued growing trend towards smartphone adoption in these markets. Download the full report here.
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InMobi at Mobile World Congress 2011
Our entire executive team will be traveling to Barcelona for Mobile World Congress and we are all looking forward to connecting with friends, partners and meeting new people. More
InMobi at Mobile World Congress 2011
Update February 15
The Value of Emerging Markets Whitepaper Now Available: Download PDF >
Australians are the most comfortable with mobile ads, globally.
The research, believed to be the largest and most comprehensive on a global scale, uncovered some very interesting insights into the Australian attitude towards mobile ads. More
Australians are the most comfortable with mobile ads, globally.
I have just finished a Melbourne and Sydney road show with my esteemed colleague Surag Patel (Global Research Director) presenting ‘A Global Consumer View of Mobile Advertising’ to journalists, analysts, agencies, developers and brands.The research, believed to be the largest and most comprehensive on a global scale, uncovered some very interesting insights into the Australian attitude towards mobile ads. Download a summary of the research here:
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