Today, InMobi is proud to announce the Private Beta launch of InMobi Life Time Value Platform (LTVP) – an absolutely free-to-use platform that helps app developers maximize the lifetime value of each user. This platform allows developers to gain precise insights into their user behavior and enables them to act immediately on these insights – to maximize monetization and engagement seamlessly More
Tag Archives: monetization
Announcing the launch of InMobi Lifetime Value Platform (InMobi LTVP)
Announcing the launch of InMobi Lifetime Value Platform (InMobi LTVP)
The accelerating trend towards ‘Appification of everything’ over the last few years has thrown an interesting wrench in the mobile ecosystem: On the one hand, cost of user acquisition is going through the roof while on the other hand, monetization hasn’t kept pace. This imbalance fuels the need for developers to maximize the life time value (LTV) of each user acquired – This entails the science of understanding each user and optimizing her value on acquisition, monetization & engagement dimensions. However, building such capabilities in-house requires a deep understanding of big data analysis, predictive algorithms and continuous optimization. This is expensive, time consuming and, most importantly, beyond the core competencies for most app developers.
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U.S. Monetization Increases 70% Over The Holiday Weekend, U.K. Sees Big Improvement As Well
This weekend our network saw a big increase in demand for mobile inventory, with demand for iPhone impressions leading the way. More
U.S. Monetization Increases 70% Over The Holiday Weekend, U.K. Sees Big Improvement As Well
This weekend our network saw a big increase in demand for mobile inventory, with demand for iPhone impressions leading the way. Memorial Day weekend is the first Federal holiday of the year in the U.S. and is often used as a benchmark to estimate holiday advertising demand for the remainder of the year.
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Answers to Developer's Questions on Windows Phone 7
While here in Austin at 360iDev we actually received a number of questions from developers about monetization on the new Windows Phone 7 system. More
Answers to Developer's Questions on Windows Phone 7
While here in Austin at 360iDev we actually received a number of questions from developers about monetization on the new Windows Phone 7 system. We passed along these questions to our contacts at Microsoft and have the following answers.
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World Developer Fund Success Story: Inedible’s Shotgun Free iPhone App Triples International eCPMs With InMobi
Inedible Software is a leading mobile software developer and creator of the wildly successful Shotgun Free iPhone app. More
World Developer Fund Success Story: Inedible’s Shotgun Free iPhone App Triples International eCPMs With InMobi
The Developer
Inedible Software is a leading mobile software developer and creator of the wildly successful Shotgun Free iPhone app. Founded in 2009 by two Stanford graduates, Edward Marks and James Anthony. Shotgun Free for iPhone has been downloaded over 7.5 Million times and at peak was receiving over 3.5 Million of page views a month.
InMobi Monetization Session at 360iDev – Sunday November 7, Austin, Texas
Please join us this Sunday in Austin, Texas at iDev360 for our full day session on app monetization. More
InMobi Monetization Session at 360iDev – Sunday November 7, Austin, Texas
Please join us this Sunday in Austin, Texas at 360iDev for our full day session on app monetization. For tickets and more information: www.360idev.com
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Noam Yasour Featured on the Wireless Internet Partnership Website
InMobi’s Noam Yasour is featued on the WIP blog today. He talks about Froggy Jump from Invictus Games and provides some interesting insight on how to monetize with advertising. More
World Developer Fund Success Story: Invictus Games Sees eCPMs as High as $5.99 for iPhone Game With InMobi
Invictus Games have seen tremendous success with their iPhone game Froggy Jump. Read how InMobi has helped drive revenue for them. More
World Developer Fund Success Story: Invictus Games Sees eCPMs as High as $5.99 for iPhone Game With InMobi
The Developer
Invictus Games is a leading international game developer. Founded in 1992 as a computer entertainment software company, they have created games on a variety of platforms including PSP, iPhone and PC. Recently they have seen tremendous success with their iPhone game Froggy Jump. The game has been downloaded over three million times and has been successful at driving revenue through mobile advertising with InMobi’s global ad network.
PapayaMobile Selects InMobi as Mobile Advertising Partner for Android Developer Game Platform
We’re very excited that Papaya Mobile has decided to team up with InMobi to create a joint SDK for developers. More
PapayaMobile Selects InMobi as Mobile Advertising Partner for Android Developer Game Platform
We’re very excited that Papaya Mobile has decided to team up with InMobi to create a joint SDK for developers. This new offering will provide a unified gaming and monetization platform for developers on Android. Our brilliant Head of Smart Platforms Ashwani Kumar was quoted in the release:
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InMobi's Limvirak Chea, Interviewed at MobileTechCon 10
Limvirak Chea, InMobi, Director, Business Development, Europe was Interviewed at MobileTechCon 10 in Germany. More
InMobi's Limvirak Chea, Interviewed at MobileTechCon 10
Limvirak Chea, InMobi, Director, Business Development, Europe was Interviewed at MobileTechCon 10 in Germany. In this video Limvirak covers a few topics, such as the different monetization strategies app developers can employ and how they can increase their apps ranking with mobile advertising.
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Come and See Us at Apps Faceoff and Silicon Valley Android User Group Tomorrow
InMobi will be attending and sponsoring two different events tomorrow night. One in San Francisco and the other in Silicon Valley. Read our blog for more details. More
Come and See Us at Apps Faceoff and Silicon Valley Android User Group Tomorrow
InMobi will be attending and sponsoring two different events tomorrow night. One in San Francisco and the other in Silicon Valley. Details can be found below:
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