The best way to describe the mobile advertising landscape as 2010 comes to a close – the end of the beginning. More
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The End of the Beginning: InMobi Data in US and Europe Signal a New Era in Mobile Advertising
The End of the Beginning: InMobi Data in US and Europe Signal a New Era in Mobile Advertising
The best way to describe the mobile advertising landscape as 2010 comes to a close – the end of the beginning. Why that characterization? Based on the findings from our latest network data report, it’s clear that mobile advertising is no longer a step child of digital media. We see two major inflection points being reached, on two different continents.
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