Invictus Games have seen tremendous success with their iPhone game Froggy Jump. Read how InMobi has helped drive revenue for them. More
Tag Archives: Publishers
World Developer Fund Success Story: Invictus Games Sees eCPMs as High as $5.99 for iPhone Game With InMobi
World Developer Fund Success Story: Invictus Games Sees eCPMs as High as $5.99 for iPhone Game With InMobi
The Developer
Invictus Games is a leading international game developer. Founded in 1992 as a computer entertainment software company, they have created games on a variety of platforms including PSP, iPhone and PC. Recently they have seen tremendous success with their iPhone game Froggy Jump. The game has been downloaded over three million times and has been successful at driving revenue through mobile advertising with InMobi’s global ad network.
InMobi Update from London
For those who missed seeing us in person, the press coverage, tweets or other communications, we’ve had a busy few days in London last week. More
InMobi Update from London
For those who missed seeing us in person, the press coverage, tweets or other communications, we’ve had a busy few days in London last week.
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Building InMobi’s Self –Learning Network
Its not enough to treat mobile publishers and advertisers as customers. Treat them as partners. InMobi has ensured a win-win situation for all by being a “self-learning network”. More
Building InMobi’s Self –Learning Network
(29 April 2010, San Francisco CA) In these past couple weeks we’ve announced a series of reporting enhancements for our 3,000+ mobile publishers globally (http://inmobi.com/publisher/reports-analytic/) and today, we lauch our advertiser analytics tool AdROIt (Inmobi.com/advertiser/adroit). While the rest of mobile industry continues to spend most of its energy fantasizing about magical new shiny toys or the unfolding saga in Mountain View CA, why would InMobi choose to talk about analytics and reporting for publishers and advertisers?
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New Publisher User Interface – Driven by the customer
A while ago, we spoke to our publishers to understand how we could improve the quality of their experience with InMobi with a simple intention, “You want it, We provide it”. Read on to see the new features and log in to experience it first hand. More
New Publisher User Interface – Driven by the customer
We launched the new user interface for publishers last week and the response has been excellent. This has been one of the releases which involved a high level of customer touch point. Before we commenced the project, we spoke to several publishers to understand how we could improve the quality of their experience with InMobi. When we then analyzed the inputs, 3 things emerged as areas that needed to be addressed.
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Distributed ad serving at InMobi
InMobi recently started serving ads for US-based publishers from its distributed ad serving node in the US. Mohit talks about the business scenario and technology changes that made US node a reality. More
Distributed ad serving at InMobi
This August has been quite eventful for us. First we re-branded ourselves, as InMobi. Secondly, we fulfilled part of our aspirations to be a global company by setting up a distributed ad server in a US data center. This move has catapulted InMobi in to a different league altogether. It also showcases our commitment to defy all barriers and overcome various technological challenges to serve our customers in the best possible way.
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Moving over to ad code v2
This is a product announcement: we are looking to migrate the remaining publishers to the new version of our ad code and subsequently close support for the earlier version. More
Moving over to ad code v2
Since the release of the v2 of our ad code, it has been exciting times, working with publishers who have enthusiastically embraced this new version. Today, almost all publishers send us ad requests through ad code v2 except for a few remaining publishers. However I would want that our remaining publishers who have yet not migrated to v2 of the ad code, should also reap the benefit of the improved ad serving logic that is available only via v2 of the ad code. Hence this is my personal request to those who have still not migrated to version 2.0 of our ad code to please do so on an immediate basis.
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