Tag Archives: research

Measuring Mobile Usage during the Super Bowl

People are using mobile to consume media, now more than ever. Even while they watch big-ticket, live events such as the Super Bowl. InMobi conducted a Super Bowl survey that shows consumers were highly engaged with mobile during the game. … More

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Measuring Mobile Usage during the Super Bowl

People are using mobile to consume media, now more than ever. Even while they watch big-ticket, live events such as the Super Bowl. InMobi conducted a Super Bowl survey that shows consumers were highly engaged with mobile during the game. … More

InMobi Mobile Insights Report: Africa and Asia Pacific regions continue to grow rapidly. APAC reaches 18 billion impressions.

This report highlights the continued growth of mobile advertising in the Asia Pacific and Africa regions.  Asia Pacific grew by 10% over the past 3 months to reach 18 billion monthly impressions, while Africa grew by 21% to reach 4.2 … More

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InMobi Mobile Insights Report: Africa and Asia Pacific regions continue to grow rapidly. APAC reaches 18 billion impressions.

This report highlights the continued growth of mobile advertising in the Asia Pacific and Africa regions.  Asia Pacific grew by 10% over the past 3 months to reach 18 billion monthly impressions, while Africa grew by 21% to reach 4.2 … More

InMobi Mobile Insights Report: Global mobile ad growth of 20% driven by Android OS which now has 17% share worldwide

This report highlights the continued growth of mobile advertising, as the InMobi network grew by 17% in North America (900 million monthly impressions) and 11% globally (3.4 billion monthly impressions) in just three months.  This growth was largely driven by … More

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InMobi Mobile Insights Report: Global mobile ad growth of 20% driven by Android OS which now has 17% share worldwide

This report highlights the continued growth of mobile advertising, as the InMobi network grew by 17% in North America (900 million monthly impressions) and 11% globally (3.4 billion monthly impressions) in just three months.  This growth was largely driven by … More

The InMobi Research Road Show Tour Schedule

On May 2nd InMobi kicked off our Global Research Road Show that highlights our most new study “The Consumer Perspective on Mobile Shopping & Commerce”. More

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The InMobi Research Road Show Tour Schedule

On May 2nd InMobi kicked off our Global Research Road Show that highlights our most new study “The Consumer Perspective on Mobile Shopping & Commerce”. More

InMobi Mobile Insights Report: Android Market Share Surpasses iOS Globally for First Time

Today we revealed our monthly network data analysis, Mobile Insights Report: Global Edition March 2011. More

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InMobi Mobile Insights Report: Android Market Share Surpasses iOS Globally for First Time

Today we revealed our monthly network data analysis, Mobile Insights Report: Global Edition March 2011. More

UK IAB/PriceWaterhouseCooper (PwC) Report on Mobile Spend: An InMobi Perspective

IAB/PwC announced their latest report this week including detailed figures on mobile spending. The report shows spending doubling in the past year to £83 million with the display business up 61% to £29 million. We always appreciate the IAB/PwC work in this … More

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UK IAB/PriceWaterhouseCooper (PwC) Report on Mobile Spend: An InMobi Perspective

IAB/PwC announced their latest report this week including detailed figures on mobile spending. The report shows spending doubling in the past year to £83 million with the display business up 61% to £29 million. We always appreciate the IAB/PwC work in this … More

InMobi Mobile Insights January Global Report: Smartphone Explosion!

Today we released our InMobi Mobile Insights Network Research – Global edition for January 2011.  This report is the first look at the global InMobi network data for 2011, which highlighted some very interesting trends.  There were noteworthy trends across … More

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InMobi Mobile Insights January Global Report: Smartphone Explosion!

Today we released our InMobi Mobile Insights Network Research – Global edition for January 2011.  This report is the first look at the global InMobi network data for 2011, which highlighted some very interesting trends.  There were noteworthy trends across … More

Australians are the most comfortable with mobile ads, globally.

The research, believed to be the largest and most comprehensive on a global scale, uncovered some very interesting insights into the Australian attitude towards mobile ads. More

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Australians are the most comfortable with mobile ads, globally.

The research, believed to be the largest and most comprehensive on a global scale, uncovered some very interesting insights into the Australian attitude towards mobile ads. More

The End of the Beginning: InMobi Data in US and Europe Signal a New Era in Mobile Advertising

The best way to describe the mobile advertising landscape as 2010 comes to a close – the end of the beginning. More

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The End of the Beginning: InMobi Data in US and Europe Signal a New Era in Mobile Advertising

The best way to describe the mobile advertising landscape as 2010 comes to a close – the end of the beginning. More