Triple digit growth in Smartphone ad impressions in Middle East and North Africa

InMobi's latest Mobile Insights Report for Middle East and North Africa covers Quarter Two of 2012; the report shows a massive growth of 248% for Smartphone impressions compared to this time in 2011. This region is Rich Media ripe with 76% of all ad impressions coming from Smartphones, with the Apple iPhone proving to be the most popular handset in the region.

Behind the iPhone, the Nokia handset is still dominant in this market, however the greatest growth from an Operating System standpoint is from Android, which grew by 8%.

Mobile phone users from the region access the Mobile Web more than Mobile Apps, the latter having grown 3.7 times compared to this time in 2011.