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InMobi Insights

Welcome to InMobi Insights, our thought leadership portal on mobile advertising. We use data from consumer surveys on mobile devices, along with data from our ad network spanning 200 countries, to provide actionable insights to our customers.

Create your own infographics, compare data from different countries, or download our most current research.

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02

April

Connecting the dots between mobile ad creatives and consumers

The same regions of the brain light up when someone touches their smartphone, as when they touch their family or pet, concludes a research that used MRI scans for its findings. There is indeed something fundamentally different and personal ...

Posted on April 02, 2013
By Pranjal Desai

27

March

App Distribution simplified: Reach millions of new users through alter...

Android is an open platform, and with openness comes diversity. Although most people equate Android with Google, truth is that more than 30% of Android devices don't even have the Google Play Store installed. These include nearly all device...

Posted on March 27, 2013
By Ujjwal Kabra , Product Manager

27

February

InMobi Releases Second Wave of Mobile Media Consumption Survey - Globa...

The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research at Mobile World Congress. This report is the second in the series to cover 14 countries on an on-goin...

Posted on February 27, 2013
By Shamala DN

26

February

Global Mobile Media Consumption: Reaching Millennials

The Millennials are the educated, digital savvy, tech-proficient, optimistic trendsetters. They are the generation who are always connected and refuse to live without internet, cellphones or laptops. The Millennials, known to adapt and tran...

Posted on February 26, 2013
By Shamala DN

13

February

Using GPS, Food Delivery Ads Appear When Users Are at Home – Outlook...

Joongang Ilbo, Korean newspaper, reported the interview of Seung-Yeon Kim, the CEO of InMobi Korea, on their lunar new year edition on February 10th. Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can su...

Posted on February 13, 2013
By Kosuke Seto

11

February

Extending The Momentum of a Newly Launched App - Ad Content

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your adverti...

Posted on February 11, 2013
By Shringar Pangal , Senior Product Marketing Manager

03

January

Digital is Dead - Long Live Digital

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions,...

Posted on January 03, 2013
By Shrikant Latkar , VP of Marketing

30

December

Mobile Trends 2013: Mobile Emerges as Core Digital Marketing Channel

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. Mobile adverti...

Posted on December 30, 2012
By Shamala DN

25

November

7 deadly mistakes of ads based app monetization

At InMobi, we work with thousands of developers across the globe and one question that we frequently receive from them is around how to make more money from ads. In this blog post, I would like to address that question, but in a slightly di...

Posted on November 25, 2012
By Vinay Uttamchandani , Product Manager

19

October

Mobile app development - a true global phenomenon. Deep dive into Indi...

I've often wondered how different mobile app developers in emerging markets like India are, from their peers in established markets like US and Europe. In a diverse country with a population of more than a billion, a scorching pace of telec...

Posted on October 19, 2012
By Shubha Pai

19

October

iOS 6 and How App Marketing is Affected

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was apparent as reports trickled in about the...

Posted on October 19, 2012
By Ryan Merket

17

October

Behavioral Segmentation Basics for App Developers

Great Insights lead to great actions and when it comes to managing an app business, knowing what insights to look for matters the most as its easy to get overwhelmed by the abundance of datthat can be tracked or measured. In my previous pos...

Posted on October 17, 2012
By Arun Pattabhiraman , VP & Global Head of Marketing

11

September

Cracking The Korea App Market

With an estimated 28M active iOS and Android devices, South Korea is one of the biggest and most attractive markets for app developers trying to gain a foothold in Asia. It also helps that it is the unofficial home of the Android ecosystem,...

Posted on September 11, 2012
By Sukamal Pegu

05

September

mCommerce Last Year, Today, and Beyond

A couple of weeks ago InMobi released its Q2 Mobile Media Consumption research results for the US and the UK. The study examines how mobile users around the globe consume media and how trends are evolving over time. The latest results revea...

Posted on September 05, 2012
By Taimour Azizuddin

03

September

Attracting new Mobile subscribers with free talk time and data

In South Africa there are more mobile subscribers than people, in Nigeria nearly 60% of the population have a mobile phone and in Kenya it is just over 60% who have a mobile phone. For the telecommunications companies trying to attract new ...

Posted on September 03, 2012
By Daryn Smith

29

August

Building Stronger Brands With The Most Influential Consumer Segment: M...

Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As ...

Posted on August 29, 2012
By Shamala DN

24

August

The Mobile Social Graph

Mapping connections is interesting! According to Wikipedia, Social graph is a term used for sociograms in the Internet context. Sociogram is a graph that depicts relations. It has been referred to as "the global mapping of everybody and ...

Posted on August 24, 2012
By Team InMobi

31

July

Connected Devices & Consumer Behavior: Insights for Developers

As penetration of smartphones, tablets, and other connected devices such as smart TVs increases around the world, consumer behavior is shifting but how does this impact developers? InMobis connected device research with Mobext uncovers key ...

Posted on July 31, 2012
By Team InMobi

09

July

Planning Marketing Activations for Ramadan, Christmas and Back to Scho...

Many Marketing and Brand Managers, and their Advertising and Media agencies will be planning marketing campaigns for seasonal activities that take place towards the end of the year or early next year. Mobile, is a medium of ever increasing ...

Posted on July 09, 2012
By Daryn Smith

09

July

How Mobile innovation and technology can give political parties innova...

Given the upcoming elections in Kenya early next year, there is no more vital time to reach a broad audience come voting season for political parties. Finding the triggers to a nation's touchpoints what policy matters to them, how they nee...

Posted on July 09, 2012
By Team InMobi

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