InMobi Insights

Welcome to InMobi Insights, our thought leadership portal on mobile advertising. We use data from consumer surveys on mobile devices, along with data from our ad network spanning 200 countries, to provide actionable insights to our customers.

Create your own infographics, compare data from different countries, or download our most current research.

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19

October

Mobile app development - a true global phenomenon. Deep dive into Indi...

I've often wondered how different mobile app developers in emerging markets like India are, from their peers in established markets like US and Europe. In a diverse country with a population of more than a billion, a scorching pace of telec...

Posted on October 19, 2012
By Shubha Pai

19

October

iOS 6 and How App Marketing is Affected

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was apparent as reports trickled in about the...

Posted on October 19, 2012
By Ryan Merket

17

October

Behavioral Segmentation Basics for App Developers

Great Insights lead to great actions and when it comes to managing an app business, knowing what insights to look for matters the most as its easy to get overwhelmed by the abundance of datthat can be tracked or measured. In my previous pos...

Posted on October 17, 2012
By Arun Pattabhiraman , VP & Global Head of Marketing

11

September

Cracking The Korea App Market

With an estimated 28M active iOS and Android devices, South Korea is one of the biggest and most attractive markets for app developers trying to gain a foothold in Asia. It also helps that it is the unofficial home of the Android ecosystem,...

Posted on September 11, 2012
By Sukamal Pegu

05

September

mCommerce Last Year, Today, and Beyond

A couple of weeks ago InMobi released its Q2 Mobile Media Consumption research results for the US and the UK. The study examines how mobile users around the globe consume media and how trends are evolving over time. The latest results revea...

Posted on September 05, 2012
By Taimour Azizuddin

03

September

Attracting new Mobile subscribers with free talk time and data

In South Africa there are more mobile subscribers than people, in Nigeria nearly 60% of the population have a mobile phone and in Kenya it is just over 60% who have a mobile phone. For the telecommunications companies trying to attract new ...

Posted on September 03, 2012
By Daryn Smith

29

August

Building Stronger Brands With The Most Influential Consumer Segment: M...

Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As ...

Posted on August 29, 2012
By Shamala DN

24

August

The Mobile Social Graph

Mapping connections is interesting! According to Wikipedia, Social graph is a term used for sociograms in the Internet context. Sociogram is a graph that depicts relations. It has been referred to as "the global mapping of everybody and ...

Posted on August 24, 2012
By Team InMobi

31

July

Connected Devices & Consumer Behavior: Insights for Developers

As penetration of smartphones, tablets, and other connected devices such as smart TVs increases around the world, consumer behavior is shifting but how does this impact developers? InMobis connected device research with Mobext uncovers key ...

Posted on July 31, 2012
By Team InMobi

09

July

Planning Marketing Activations for Ramadan, Christmas and Back to Scho...

Many Marketing and Brand Managers, and their Advertising and Media agencies will be planning marketing campaigns for seasonal activities that take place towards the end of the year or early next year. Mobile, is a medium of ever increasing ...

Posted on July 09, 2012
By Daryn Smith

09

July

How Mobile innovation and technology can give political parties innova...

Given the upcoming elections in Kenya early next year, there is no more vital time to reach a broad audience come voting season for political parties. Finding the triggers to a nation's touchpoints what policy matters to them, how they nee...

Posted on July 09, 2012
By Team InMobi

28

June

Connected Devices are Transforming Shopping and Media Habits

Over the past year penetration of connected devices has been increasing around the world. To better understand the impact of the changing device landscape on consumer behavior, Mobext and InMobi conducted a research study, The Role of Conne...

Posted on June 28, 2012
By Taimour Azizuddin

27

June

Joint research on Smartphone apps for education (Macromill X InMobi)

"A joint research on Smartphone apps for education (Macromill X InMobi)", 21 June. "Every second user feels educational apps are effective InMobi Japan and research firm Macromill conducted a joint research on Smartphone apps for learning. ...

Posted on June 27, 2012
By Kosuke Seto

29

May

The importance of Mobile Marketing to attract tourists to Africa

A debate on what industry is most important to sustained growth in Africa can easily be won when you bring up Travel and Tourism. Africa may be rich in oil in some parts, and minerals in others, but it is rich in beauty in all places and is...

Posted on May 29, 2012
By Daryn Smith

06

February

Super Bowl XLVI Polar Bears are more popular than than Elton, Betty an...

Between bites of pita chips with hummus and swigs of beer, we released a survey to the InMobi network to capture mobile users' behavior during the Super Bowl the biggest U.S. advertising day of the year. We saw some great ads - and who real...

Posted on February 06, 2012
By Alexis Kushner

17

January

Handset Stats - 2010-2011

We've been digging through our statistics to provide you with an accurate view of the way the mobile market is moving. What a difference a year makes! You can download the full set of statistics from the InMobi Research Centre - here are so...

Posted on January 17, 2012
By Terence Eden

15

December

Does It Make Economic Sense To Release a Free App?

One question I often get asked is if a developer can make more money from selling an app than from using advertising. I thought I'd step you through why advertising may be financially advantageous. Let's assume that you sell your app at 99 ...

Posted on December 15, 2011
By Terence Eden

17

November

Thanksgiving 2011 Will Be Largest Ever for Mobile Shopping; Nearly 60 ...

Attention shoppers! Expect incredible deals this Thanksgiving weekend, as retailers compete for the attention of mobile savvy consumers who are using their phones to shop and check prices both in stores and online. On Black Friday and Cyber...

Posted on November 17, 2011
By Team InMobi

17

October

MEF Global Consumer Survey: The Mobile Web is Starting to Eat Into Fix...

According to a new report by the MEF (Mobile Entertainment Forum) 33% of respondents, across all countries surveyed, say they're using the fixed line internet less than than they did 18 months ago. While we're used to seeing data which show...

Posted on October 17, 2011
By Gregory Kennedy

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