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InMobi Insights

Welcome to InMobi Insights, our thought leadership portal on mobile advertising. We use data from consumer surveys on mobile devices, along with data from our ad network spanning 200 countries, to provide actionable insights to our customers.

Create your own infographics, compare data from different countries, or download our most current research.

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21

August

The Mobile Opportunity for Travel Marketers

Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have b...

Posted on August 21, 2013
By Shamala DN

09

August

Interstitial mobile ads are killing it: 25 times video views, 7 times ...

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. In order to interact with audiences within an increasingly limited and co...

Posted on August 09, 2013
By Piyush Shah , Chief Product Officer

05

August

Launching InMobi Insights: Our thought leadership portal on mobile adv...

Mobile devices have evolved into 'must have' shopping accessories as consumers are increasingly using the mobile web to research products, comparison shop or make purchases. With consumers increasingly using advanced mobile technologies i...

Posted on August 05, 2013
By Hemant Kumar

29

July

Mobile Transforming the Face of Beauty & Personal Care Shopping

Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email, traffic on mobile devices has alread...

Posted on July 29, 2013
By Shamala DN

21

May

App Discovery & Download behavior: Why developers can no longer ignore...

It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportuniti...

Posted on May 21, 2013
By Arun Pattabhiraman , VP & Global Head of Marketing

17

May

App Marketing 101 : How to break into the top 25 on the App Store?

As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It's ...

Posted on May 17, 2013
By Mahak Sharma , Performance Advertising Manager

18

April

How Auto Brands Can Win With Mobile

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, soci...

Posted on April 18, 2013
By Shamala DN

12

April

New Research from the IAB, Viggle, and InMobi: Personal Finance Habits...

With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances. We found that awareness and adoption of mobile banking and mobile bill payments are relati...

Posted on April 12, 2013
By Taimour Azizuddin

02

April

InMobi works with Hortonworks to incubate Falcon with Apache Software ...

InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. InMobi receives in excess of 10 billion events (ad-serving...

Posted on April 02, 2013
By Mohit Saxena

02

April

Connecting the dots between mobile ad creatives and consumers

The same regions of the brain light up when someone touches their smartphone, as when they touch their family or pet, concludes a research that used MRI scans for its findings. There is indeed something fundamentally different and personal ...

Posted on April 02, 2013
By Pranjal Desai

27

March

App Distribution simplified: Reach millions of new users through alter...

Android is an open platform, and with openness comes diversity. Although most people equate Android with Google, truth is that more than 30% of Android devices don't even have the Google Play Store installed. These include nearly all device...

Posted on March 27, 2013
By Ujjwal Kabra , Product Manager

27

February

InMobi Releases Second Wave of Mobile Media Consumption Survey - Globa...

The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research at Mobile World Congress. This report is the second in the series to cover 14 countries on an on-goin...

Posted on February 27, 2013
By Shamala DN

26

February

Global Mobile Media Consumption: Reaching Millennials

The Millennials are the educated, digital savvy, tech-proficient, optimistic trendsetters. They are the generation who are always connected and refuse to live without internet, cellphones or laptops. The Millennials, known to adapt and tran...

Posted on February 26, 2013
By Shamala DN

13

February

Using GPS, Food Delivery Ads Appear When Users Are at Home – Outlook...

Joongang Ilbo, Korean newspaper, reported the interview of Seung-Yeon Kim, the CEO of InMobi Korea, on their lunar new year edition on February 10th. Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can su...

Posted on February 13, 2013
By Kosuke Seto

11

February

Extending The Momentum of a Newly Launched App - Ad Content

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your adverti...

Posted on February 11, 2013
By Shringar Pangal , Senior Product Marketing Manager

03

January

Digital is Dead - Long Live Digital

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions,...

Posted on January 03, 2013
By Shrikant Latkar , VP of Marketing

30

December

Mobile Trends 2013: Mobile Emerges as Core Digital Marketing Channel

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. Mobile adverti...

Posted on December 30, 2012
By Shamala DN

25

November

7 deadly mistakes of ads based app monetization

At InMobi, we work with thousands of developers across the globe and one question that we frequently receive from them is around how to make more money from ads. In this blog post, I would like to address that question, but in a slightly di...

Posted on November 25, 2012
By Vinay Uttamchandani , Product Manager

19

October

Mobile app development - a true global phenomenon. Deep dive into Indi...

I've often wondered how different mobile app developers in emerging markets like India are, from their peers in established markets like US and Europe. In a diverse country with a population of more than a billion, a scorching pace of telec...

Posted on October 19, 2012
By Shubha Pai

19

October

iOS 6 and How App Marketing is Affected

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was apparent as reports trickled in about the...

Posted on October 19, 2012
By Ryan Merket

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