Archives: August 2012

Research

Building Stronger Brands With The Most Influential Consumer Segment: Mobile Mothers

August 29, 2012 | by Shamala DN

Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions....

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Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions....

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Insights

The Mobile Social graph

August 24, 2012 | by Harish Nair

According to Wikipedia, Social graph is a term used for sociograms in the Internet context. Sociogram is a graph that depicts relations. It has been referred to as "the global mapping of everybody and how they're related"....

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According to Wikipedia, Social graph is a term used for sociograms in the Internet context. Sociogram is a graph that depicts relations. It has been referred to as "the global mapping of everybody and how they're related"....

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Research

Mobile Reigns Supreme In U.S. Media Consumption

August 16, 2012 | by Surag Patel

InMobi Q2 2012 Report Finds Americans Consume More Media On Mobile Devices Than TV...

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InMobi Q2 2012 Report Finds Americans Consume More Media On Mobile Devices Than TV...

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Research

British consumers are increasingly influenced by mobile

August 16, 2012 | by Surag Patel

InMobi UK study reveals mobile ranks first in media consumption; Brits spend an average 2.5 hours a day using their mobile device...

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InMobi UK study reveals mobile ranks first in media consumption; Brits spend an average 2.5 hours a day using their mobile device...

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Insights

London 2012 Olympics: The Mobile Games

August 07, 2012 | by Surag Patel

The eMarketer survey shows that 27% of people will watch the 2012 Olympic Games on their smartphones, and 44% said that they would interact with social media during the Olympics. ...

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The eMarketer survey shows that 27% of people will watch the 2012 Olympic Games on their smartphones, and 44% said that they would interact with social media during the Olympics. ...

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Research

The Popularity of Health and Diet Apps in Japan

August 07, 2012 | by Kosuke Seto

InMobi Japan and research firm Macromill conducted a joint research on "dietary habits" targeted female smart phone users. (Research period: June 21 - July 10, 2012) ...

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InMobi Japan and research firm Macromill conducted a joint research on "dietary habits" targeted female smart phone users. (Research period: June 21 - July 10, 2012) ...

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