Research
July 31, 2012 | by Taimour Azizuddin
As penetration of smartphones, tablets, and other connected devices such as smart TV's increases around the world, consumer behavior is shifting - but how does this impact developers? InMobi's connected device research with Mobext uncovers key trends and the opportunities they create for developers....
As penetration of smartphones, tablets, and other connected devices such as smart TV's increases around the world, consumer behavior is shifting - but how does this impact developers? InMobi's connected device research with Mobext uncovers key trends and the opportunities they create for developers....
Insights
July 30, 2012 | by Daryn Smith
For telecommunications companies in the majority of markets around the world, attracting a new customer means that said customer will be leaving a competitor provider. ...
For telecommunications companies in the majority of markets around the world, attracting a new customer means that said customer will be leaving a competitor provider. ...
Insights
July 30, 2012 | by Daryn Smith
The little research that has been done in Africa to help businesses make decisions has generally been unaffordable for most businesses. ...
The little research that has been done in Africa to help businesses make decisions has generally been unaffordable for most businesses. ...
Insights
July 19, 2012 | by Surag Patel
71% of CPG companies are expected to increase their mobile ad spend in 2012. Check out our latest CPG Mobile Insights report to view best practices and targeted consumer survey results to enable you to make the most of yourupcoming CPG mobile campaign....
71% of CPG companies are expected to increase their mobile ad spend in 2012. Check out our latest CPG Mobile Insights report to view best practices and targeted consumer survey results to enable you to make the most of yourupcoming CPG mobile campaign....
Research
July 09, 2012 | by Surag Patel
Consumer adoption of connected devices and impact on media planning....
Consumer adoption of connected devices and impact on media planning....
Insights
July 09, 2012 | by admin
The relaxed and friendly space provided the perfect setting for our event. We welcomed delegates from a diverse mix of brands, agencies, publishers, and journalists. ...
The relaxed and friendly space provided the perfect setting for our event. We welcomed delegates from a diverse mix of brands, agencies, publishers, and journalists. ...
Insights
July 09, 2012 | by admin
To better understand the impact of the changing device landscape on consumer behavior, Mobext and InMobi conducted a research study...
To better understand the impact of the changing device landscape on consumer behavior, Mobext and InMobi conducted a research study...
Insights
July 09, 2012 | by Kosuke Seto
InMobi Japan and research firm Macromill conducted a joint research on Smartphone apps for learning....
InMobi Japan and research firm Macromill conducted a joint research on Smartphone apps for learning....
Best Practices
July 09, 2012 | by Daryn Smith
Mobile, is a medium of ever increasing importance, so much so that some agencies are designing for Mobile first, and then seeing how the campaign can be converted to the more traditional mediums such as TV and Print advertising....
Mobile, is a medium of ever increasing importance, so much so that some agencies are designing for Mobile first, and then seeing how the campaign can be converted to the more traditional mediums such as TV and Print advertising....
Research
July 09, 2012 | by admin
US results...
US results...
Research
July 09, 2012 | by Daryn Smith
Given the upcoming elections in Kenya early next year, there is no more vital time to reach a broad audience come voting season for political parties. Finding the triggers to a nation's touchpoints - what policy matters to them, how they need to hear information and how best to get them this information - is key to informing the people about their choices....
Given the upcoming elections in Kenya early next year, there is no more vital time to reach a broad audience come voting season for political parties. Finding the triggers to a nation's touchpoints - what policy matters to them, how they need to hear information and how best to get them this information - is key to informing the people about their choices....
