InMobi Insights

Welcome to InMobi Insights, our thought leadership portal on mobile advertising. We use data from consumer surveys on mobile devices, along with data from our ad network spanning 200 countries, to provide actionable insights to our customers.

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26

August

InMobi Insights : Indonesia Tops the App Download Charts Once Again in...

Every quarter we release the latest trends and insights on the app economies of the world. These are based on the analysis of millions of app downloads and impressions on the InMobi network. Today we release a set of six infographics along ...

Posted on August 26, 2015
By Pooja Kalloor , Global Insights Analyst

24

August

Mobile Makes a Major Impact this Back-to-School Shopping Season

It’s time again for students to get ready for another year at school and for parents to plan and research this year’s back-to-school shopping. Traditionally, this meant a trip to the mall, but the mobile era has introduced new ways to...

Posted on August 24, 2015
By Shamala DN

10

August

Path-To-Purchase: How Smartphones Are Disrupting Consumers’ Retail J...

A consumer’s journey, which was predictable and straightforward until a few years ago, has now become sketchy and complex. Driven by technology, the retail industry is undergoing a paradigm shift. The traditional, linear path-to-purchase ...

Posted on August 10, 2015
By Shamala DN

23

July

Deep Dive on In-Feed Native Ads

Rome wasn’t built in a day. It took Romans years of vision and hard work to create a cultural heritage that delights people to this day. Native Advertising is like Rome. At the beginning, some marketers had the vision to create unobtrusiv...

Posted on July 23, 2015
By Tanvi Kapoor , Senior Product Marketing Manager

09

July

6 Essentials for Programmatic Buying

With more brands shifting budgets to programmatic buying, Brands and DSPs need a deep understanding of what will result in the best outcome, for each bid placed. Below is a ready reckoner, with tips for best results: 1) Start broad before c...

Posted on July 09, 2015
By Niveditha Viswanathan , Product Marketing Manager, InMobi Exchange

10

June

InMobi Insights : Indonesia is the App Download Capital of the World

Through 2018, less than 1% of consumer apps will be considered financially successful by their developers. As competition intensifies over the years, the race to get your app to the top will be. As you plan your user acquisition and monetiz...

Posted on June 10, 2015
By Pooja Kalloor , Global Insights Analyst

06

May

The world outside of gaming interests : Photo & Video tops the charts

In our previous post, we spoke about the popular gaming concepts that rule the world. This time around we tackle the burgeoning non-gaming sector. In the app world, user interests outside of gaming encompass a wide range of content in...

Posted on May 06, 2015
By Pooja Kalloor , Global Insights Analyst

23

April

InMobi Insights: Brands on Mobile Advertising Trends

The research team at InMobi is excited to release their latest research report, Brands on Mobile: Advertising Trends. With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a m...

Posted on April 23, 2015
By Shamala DN

16

April

InMobi Insights : The Dynamics of a Booming App Economy

In the previous blog, we laid out the regional landscape for app developers in terms of share, app install costs and app earnings. We also explored the OS landscape across regions. In this blog, we move forward and explore the dynamics ...

Posted on April 16, 2015
By Pooja Kalloor , Global Insights Analyst

01

April

InMobi Insights : The State of App Downloads and Monetization

With 2.6 million [1] apps available and 150[2] billion app downloads, Apple’s App Store and Google’s Play Store have come a long way since their 2008 launch. With more developers than ever before and smartphone penetration on a rise ...

Posted on April 01, 2015
By Pooja Kalloor , Global Insights Analyst

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the respon...

Posted on March 11, 2015
By Abhishek Bapna

11

March

Ad Club NY Leaders Have Their Say On The Most Important Mobile Trends ...

Last week, the world of mobile was on show at Mobile World Congress in Barcelona. For a timely trend watch, the AD Club reached out to leaders and members for their views on the most important mobile trends in 2015. InMobi’s Head of Mark...

Posted on March 11, 2015
By Ramya Rajan

26

February

Programmatic Buying Channels Demystified

Programmatic buying is now on every brand marketer’s agenda. However, the world of programmatic buying is ever evolving, dynamic, and complex. Brand marketers seek to clearly understand the nuances inherent in different types of programma...

Posted on February 26, 2015
By Niveditha Viswanathan , Product Marketing Manager, InMobi Exchange

07

January

Seven Mobile Trends That Brand Marketers Can't Ignore in 2015

In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. The rise of Chinese smartphone manufacturers threatened large players, w...

Posted on January 07, 2015
By Shamala DN

26

December

#FactOrFiction: Users Acquired Through Video Ads Deliver Higher LTV Th...

In our #FactOrFiction weekly blog series, we’ll take a prevalent assumption in the mobile gaming world, and separate fact from fiction, with insights from data. Got a myth that needs some busting? Tweet it to us or post it on our Facebo...

Posted on December 26, 2014
By Aksha Kini

24

December

6 tips for creating an engaging mobile video ad campaign

Video will become the largest driver of global mobile traffic by 2017. Nearly 40% of YouTube video views are on mobile. Propelled by large screen smartphones and fast data connections, video mobile consumption has increased dramatically i...

Posted on December 24, 2014
By Shamala DN

23

December

The Personal Technology Revolution: Smart Wearables Moving Mainstream,...

The Infiltration of Smart Wearables Each day, smart technology is becoming more ingrained in our personal lives; smartphones and tablets are just the tip of the personal technology iceberg. Our need to “be connected” has become such ...

Posted on December 23, 2014
By Emily Basileo

02

December

Location-Based Mobile Video Ads Deliver On The Promise Of Engagement A...

Nearly everyone with a smartphone has used the “reminder” feature on the phone at least once. An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting.Crafted by I...

Posted on December 02, 2014
By Shamala DN

02

December

The State of Mobile App Monetization: Health & Fitness Ads Are Star Pe...

This edition of InMobi’s State of App Monetization Series dives into in-app network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within...

Posted on December 02, 2014
By Emily Basileo

21

November

Building Great Brands in the Mobile Age

Time For Advertisers To Open Up To The Mobile Reality? There are close to 7 billion mobile subscriptions worldwide, which is equivalent to 95% of the world population. The number of mobile phone users are estimated to be 4.5 billion whil...

Posted on November 21, 2014
By Shamala DN

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