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InMobi Insights

Welcome to InMobi Insights, our thought leadership portal on mobile advertising. We use data from consumer surveys on mobile devices, along with data from our ad network spanning 200 countries, to provide actionable insights to our customers.

Create your own infographics, compare data from different countries, or download our most current research.

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12

October

Do You Know The Truth About Your App Users

An app install seldom translates into a user, let alone a highly engaged one.Since the advent of smartphones and apps, app marketers have been consistently chasing app installs. This made sense when apps did not have any users and acquiring...

Posted on October 12, 2017
By Pooja Kalloor , Sr. Insights Analyst

06

October

The State of App Performance Marketing 2017: Part 2 – User Acquisit...

In continuation to our previous post, this post will focus on the results of the survey. While last time, we discussed what the marketers think about themselves, their teams, and the key issue in marketing and in-app advertising; this time ...

Posted on October 06, 2017
By Shamala DN

19

September

Metrics that Matter: The New Viewability Standards for Mobile Video

Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Nowadays, adults are spending 1.5 times more media time on mobile devices than on their desktops. Specifically, 90% of the time spent ...

Posted on September 19, 2017
By Joel Kirk , Marketing Manager, North America

11

September

2017 State of App Performance Marketing Survey Result: Part 1 - App Ma...

At InMobi, we recently conducted a quantitative survey to explore what app marketers are thinking and how they are strengthening their app’s success. The idea was to address the lack of industry level data on app performance marketing tr...

Posted on September 11, 2017
By Shamala DN

05

September

​Issues Media Planners Need to be Aware of When Buying Interactive V...

Now, more than ever, people are using their mobile devices for every aspect of their daily lives. Just five years ago, adults in the U.S. spent twice the amount of time on their desktop computers than their mobile devices. Yet in 2017, th...

Posted on September 05, 2017
By Joel Kirk , Marketing Manager, North America

31

August

InMobi’s Global State of App Performance Marketing Survey Results Ar...

Mobile app marketing has come a long way over the last few years. Today, app marketing goes beyond mere user acquisition to include a wide array of techniques that span the entire customer journey from acquisition to retention and conversi...

Posted on August 31, 2017
By Shamala DN

21

August

How to Write the Perfect End Cards for Maximum Mobile Engagement

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads....

Posted on August 21, 2017
By Joel Kirk , Marketing Manager, North America

15

August

How to Repurpose Your TV Commercial for a Mobile Video Advertisement

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of ...

Posted on August 15, 2017
By Joel Kirk , Marketing Manager, North America

11

August

Mobile Usage — And Mobile Video Advertising — in North America is ...

According to a recent North American Insights report by InMobi, mobile device usage has exploded over the past few years. Consumers are using their smartphones, tablets, smart watches and other on-the-go devices for everything from shoppi...

Posted on August 11, 2017
By Joel Kirk , Marketing Manager, North America

09

August

Can you retarget on the mobile device?

Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a c...

Posted on August 09, 2017
By Rajesh Pantina , Marketing Lead, Performance Solutions

08

August

​Back to School Advertising: Important Mobile Video Trends for Retai...

Back-to-school time is just around the corner, which means that brands and retailers need to start ramping up their advertising to parents. It is a period when a typical family will spend hundreds of dollars on goods and companies are giv...

Posted on August 08, 2017
By Joel Kirk , Marketing Manager, North America

07

August

Ad Viewability Trends: Top Insights from the IAB Mobile Symposium

Consumers are increasingly relying on connected mobile devices in their everyday lives. And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017. In 2017,...

Posted on August 07, 2017
By Team InMobi

04

August

TrulyMadly Chooses InMobi As Their Ad Monetization Partner

Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats includ...

Posted on August 04, 2017
By Team InMobi

02

August

Doing Mobile Video Right Vlog – Part 1 Programmatic with Kayla Wilso...

Part 1 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Director of Programmatic Partnerships, Kayla Wilson, talking about the in-app latest trends and emerging standards, in mobile programmatic video. Check out...

Posted on August 02, 2017
By Joel Kirk , Marketing Manager, North America

31

July

How to Measure Mobile Video Viewability (Without Slowing Performance)

The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — accordi...

Posted on July 31, 2017
By Joel Kirk , Marketing Manager, North America

13

April

​Being Smart About Mobile Native Video

The human penchant for sight, sound, and motion has transcended the boundaries of TV. Likely so, video is gaining prominence as a primary mode of communication in the mobile world too. An average user is exposed to about 32.3 videos in a ...

Posted on April 13, 2017
By Mona Sharma , Senior Product Marketing Manager

16

February

Top 2017 Mobile Advertising Trends in Indonesia

2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become...

Posted on February 16, 2017
By Team InMobi

04

January

InMobi Yearbook 2016 : A year in review

We are delighted to share with you the first annual edition of the InMobi Yearbook! This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year...

Posted on January 04, 2017
By Pooja Kalloor , Sr. Insights Analyst

28

September

How Sports Impact Smartphone Usage and Mobile Ads

This post first appeared in Modern Marketing Exchange Sports has always evoked passion amongst fans. Whether it’s baseball, tennis or soccer – watching a live sports game brings with it an unparalleled experience, intensified only by t...

Posted on September 28, 2016
By Pooja Kalloor , Sr. Insights Analyst

28

September

Mobile Programmatic Set To Be a Game Changer, Despite Hurdles

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. Be it banners or video campaigns, the a...

Posted on September 28, 2016
By Tanvi Kapoor , Director - Product Marketing

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