October 19, 2012 | by Shubha Pai
I've often wondered how different mobile app developers in emerging markets like India are, from their peers in established markets like US and Europe. ...
I've often wondered how different mobile app developers in emerging markets like India are, from their peers in established markets like US and Europe. ...
October 19, 2012 | by Ryan Merket
With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was apparent as reports trickled in about the changes that occurred to Apple's App Store....
With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was apparent as reports trickled in about the changes that occurred to Apple's App Store....
October 17, 2012 | by Arun Pattabhiraman
Traditionally, marketers have used segmentation as an important technique to divide their customers into manageable homogenized buckets, on which they can take targeted actions to extract the maximum marketing value. While demographic and geographic segmentation serve this purpose for most businesses, managing more complex customer segments such as app-users calls for fairly more sophisticated tec...
Traditionally, marketers have used segmentation as an important technique to divide their customers into manageable homogenized buckets, on which they can take targeted actions to extract the maximum marketing value. While demographic and geographic segmentation serve this purpose for most businesses, managing more complex customer segments such as app-users calls for fairly more sophisticated tec...
Insights
October 10, 2012 | by Shamala DN
This mobile revolution and the shift in consumer behavior is simply too large for CPG marketers to ignore. ...
This mobile revolution and the shift in consumer behavior is simply too large for CPG marketers to ignore. ...
Insights
October 04, 2012 | by admin
Life time value is a metric that measures the monetary value of a user over the lifetime through which he/she is engaged with your product....
Life time value is a metric that measures the monetary value of a user over the lifetime through which he/she is engaged with your product....
Insights
October 03, 2012 | by Taimour Azizuddin
Yesterday the IAB and InMobi released the results of a joint research study, Mobile Goes to the Movies....
Yesterday the IAB and InMobi released the results of a joint research study, Mobile Goes to the Movies....
