InMobi Insights

Welcome to InMobi Insights, our thought leadership portal on mobile advertising. We use data from consumer surveys on mobile devices, along with data from our ad network spanning 200 countries, to provide actionable insights to our customers.

Create your own infographics, compare data from different countries, or download our most current research.

Create Your Own Infographics

20

November

Keeping Up With The Kardashians: In The Mobile Ad World!

(Source: http://www.businessinsider.com/kim-kardashian-hollywood-made-200-million-this-year-2014-11?IR=T&)The Kardashians are certainly keeping it up in the mobile gaming world. Earning $700K a day, Kim Kardashian: Hollywood (KKH) runs on ...

Posted on November 20, 2014
By Mona Sharma

19

November

The world in gaming concepts : Pattern matching tops the charts

Not all games are created equal. Each game is based on one or more underlying concepts or themes - Pattern Matching [1], Fantasy[2], Survival[3],Stunts[4] to name a few. An analysis by InMobi of more than 10,000 games on the network sho...

Posted on November 19, 2014
By Pooja Kalloor

18

November

Seize the moment #1: Brands need to market to the moment. Here’s wh...

Seize the moment is a series that captures mobile marketing strategies for brands to win consumer moments on mobile. So far, Brands have relied on broad consumer archetypes to understand consumers and the way they can be influenced to purch...

Posted on November 18, 2014
By Ramya Rajan

12

November

Building Great Brands in the Mobile Age

Time For Advertisers To Open Up To The Mobile Reality?There are close to 7 billion mobile subscriptions worldwide, which is equivalent to 95% of the world population. The number of mobile phone users are estimated to be 4.5 billion while th...

Posted on November 12, 2014
By Shamala DN

10

November

InMobi Insights : Asia drives global app download growth in Q3'14

Getting users to download an app is a challenge faced by app developers the world over. As advertisers worry about their user acquisition strategy, many questions need to be answered. When do users download most? Which countries are growi...

Posted on November 10, 2014
By Pooja Kalloor

29

October

Android Growing Faster Than Apple, Accounts For Over 61% of Ad Impress...

Today we released our Q3 2014 Network Research, which reported on the latest mobile device and OS share trends on the InMobi network. Here are some of the global highlights: Overall, in Q3 2014, the volume of impressions on the InMobi...

Posted on October 29, 2014
By Shamala DN

27

October

Google Install_Referrer: A Mixed Blessing?

To many, the world of mobile ad attribution might look complex and patchy, where two of the most popular mobile tracking parameters: Device Identifiers and Device Fingerprinting, are fighting a constant battle between maximum inventory cove...

Posted on October 27, 2014
By Aksha Kini

22

October

The Dev Masterclass Series: The “How the Hell Do I Choose App Store ...

One of the most important tools of your app marketing campaign (with or without paid acquisition) is Keyword Optimization (KWO). With it, you'll improve your keyword pool, i.e., the collection of words on your app's metadata that are scanne...

Posted on October 22, 2014
By Evaldo Rossi , Guest Author

17

October

​Brands, unwrap your holiday season gift!

It is that time of the year that Brands and shopaholics look forward to. This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled. eMarketer estimates that US mob...

Posted on October 17, 2014
By Shamala DN

16

October

We Surveyed Digital Advertising Buyers About Their Mobile Native Plans...

InMobi and Rubicon Project conducted a Survey on Mobile Native Advertising and how brand and agencies are thinking about mobile native advertising. The results are in, and here are some of the key insights we found: Most (44%) brands and a...

Posted on October 16, 2014
By Chetan Raghav

30

September

7 Tips to Map Out Your Next Geo-Fencing Strategy

Last month, I indulged in a Parisian gastro-tour. Before traveling, I carefully selected only the most elite restaurants for each of my reservations. Amass. Check. Le Atelier de Joel Robuchon. Check. The list went on. With a plethora ...

Posted on September 30, 2014
By Emily Basileo

30

September

The Global App-ortunity: In-App Mobile Ads Outperform Mobile Web Ads 4...

The numbers are in! InMobi’s State of App Monetization Series provides network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within th...

Posted on September 30, 2014
By Emily Basileo

19

September

App downloads on iOS are 85% more expensive compared to Android

App developers today face a challenging mobile app economy. With over 2 million apps available between Google and Apple’s app store, and over 110 billion app downloads, competition for has never been more fierce.We took a close look at ap...

Posted on September 19, 2014
By Pooja Kalloor

09

September

iOS 8 Beta Adoption Was Slower Than iOS 7 Beta - A Sign Of Things To C...

As the world awaited the iOS 8 release with bated breath, we at InMobi did some gearing up of our own. We analysed the iOS 8 beta adoption amongst developers who have access to the beta version of the release to see how it fared against i...

Posted on September 09, 2014
By Pooja Kalloor

05

September

State Of Mobile Messaging Apps In Indonesia – Functionality Wins Ove...

Indonesians are highly social digitally and as such have embraced this new generation of instant messaging applications with great enthusiasm. The latest available numbers illustrate the explosive demand in Indonesia*: LINE has attract...

Posted on September 05, 2014
By Shamala DN

02

September

Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. T...

Posted on September 02, 2014
By James Riess , Head of Mobile Strategy, North America

20

August

Unravelling the Indian Messaging Apps Usage Behaviour

A few years back, there was a race to join social networking sites from Orkut to Facebook and Twitter. This was all about building a network of friends, creating personal profiles, and sharing photos, videos, music and status updates. Tod...

Posted on August 20, 2014
By Shamala DN

20

August

InMobi发布《2014全球移动媒体消费报告》

InMobi发布了最新年度《2014年全球移动媒体消费报告》,该报告旨在协助行业上下游人员分析移动媒体消费习惯的发展趋势。2014年报告再次表明移动设备已成为人们日常生活不可分割...

Posted on August 20, 2014
By Kevin Wang

14

August

Using Mobile Advertising to Ketch-up with Modern Grocery Buyers

Everyone needs to eat – so it comes as no surprise that 95% of users on our UK network plan to buy groceries within the next 30 days. Here at InMobi, we wanted to understand just how our UK consumers are using their mobile devices to help...

Posted on August 14, 2014
By Emily Basileo

29

July

Sports and Media apps scored over Gaming apps during Football World Cu...

The best team won the Football World Cup 2014. While 32 teams were fighting hard over four weeks to determine who would be crowned World Champions, the Insights Team at InMobi looked at how sports fans were using mobile during the event. ...

Posted on July 29, 2014
By Pooja Kalloor

 1 2 3 >  Last ›

Recent Case Studies

Back to Top