Category: Best Practices

Best Practices

Planning Marketing Activations for Ramadan, Christmas and Back to School

July 09, 2012 | by Daryn Smith

Mobile, is a medium of ever increasing importance, so much so that some agencies are designing for Mobile first, and then seeing how the campaign can be converted to the more traditional mediums such as TV and Print advertising....

Read More >

Mobile, is a medium of ever increasing importance, so much so that some agencies are designing for Mobile first, and then seeing how the campaign can be converted to the more traditional mediums such as TV and Print advertising....

Read More >

Best Practices

The importance of Mobile Marketing to attract tourists to Africa

May 29, 2012 | by Daryn Smith

A debate on what industry is most important to sustained growth in Africa can easily be won when you bring up Travel and Tourism. Africa may be rich in oil in some parts, and minerals in others, but it is rich in beauty in all places and is increasingly attracting domestic and international tourists....

Read More >

A debate on what industry is most important to sustained growth in Africa can easily be won when you bring up Travel and Tourism. Africa may be rich in oil in some parts, and minerals in others, but it is rich in beauty in all places and is increasingly attracting domestic and international tourists....

Read More >

Best Practices

Extending The Momentum of a Newly Launched App - Ad Content

February 11, 2013 | by Shringar Pangal

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign. Let’s take a deeper look into the second of the five – Ad Content. ...

Read More >

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign. Let’s take a deeper look into the second of the five – Ad Content. ...

Read More >