Uncategorized
Connecting the dots between mobile ad creatives and consumers
April 02, 2013 | by Pranjal Desai
A large part of this difference relates to the anticipation and engagement that we experience as we consume content on our smartphones....
Category: Uncategorized
A large part of this difference relates to the anticipation and engagement that we experience as we consume content on our smartphones....
Uncategorized
App Marketing 101 : How to break into the top 25 on the App Store?
May 17, 2013 | by Mahak Sharma
As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It's too early to determine an agreeable CPI to drive installs and thereby justify the marketing budget needed for user acquisition. Given that early users of the ap...
As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It's too early to determine an agreeable CPI to drive installs and thereby justify the marketing budget needed for user acquisition. Given that early users of the ap...
