Consumer Research

A new wave of mobile consumer behavior is creating dramatic changes in the mobile landscape

We at InMobi aim to strengthen our thought leadership position in the mobile advertising space by providing agencies, publishers and advertisers with the latest insights on how mobile & connected devices have changed the way consumers interact with media. Here are a few of our current research, insights and whitepapers.

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Mobile Finance with Viggle and the IAB

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Mobile Media Consumption : Wave 2

InMobi and IAB

The Role of Connected Devices in the Consumer Sales Journey

Mobile Media Consumption : Wave 1

2010 Report