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Consumer Research: Vertical Insights - US Consumer Electronics Wearables Infographic

InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase process. This study examines how smart wearable device consumers in the US are using mobile media and how advertisers can best communicate with this audience.

Some highlights:

- Mobile is the most preferred media channel for wearable electronics information

  • 96% of Smart wearable consumers use their mobile devices to help shop for smart electronics
  • 86% of Smart wearable consumers use their devices while shopping in stores
  • 85% of Smart wearable consumers believe mobile ads can influence their purchases

Check out our full infographic to learn more about mobile ad expectations and how advertisers can leverage mobile to own the path to smart wearables purchase

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