Consumer Research: The Role of Mobile in the Path to Purchase of FMCG/Retail Products - India
The Country/Region report examines data sourced from InMobi's global mobile ad network to give a snapshot of the mobile OS, device and mobile advertising landscape worldwide for The Role of Mobile in the Path to Purchase of FMCG/Retail Products.
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- Impressions segmented by Smartphone, Tablets and Feature Phones.
- Mobile Web vs Mobile App Impressions.
- Impressions by handset model, manufacturer and operating system.
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