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Consumer Research: Seasonal Insights - The Role Of Mobile & Its Influence On Back To School Shopping - USA

As summer vacations come to an end and consumers begin to dish out dollars for Back to School shopping, brands and retailers have a significant opportunity to influence purchase decisions and learn from this consumer behavior.

However, Brand marketers need answers to several questions before they can plan where to spend their mobile marketing dollars. What are the shifting trends in back-to-school shopping? How will consumers use their smartphones while shopping? Does mobile media impact their buying decisions? What role does mobile advertising play during shopping?

In April 2015, InMobi surveyed over 220 mobile users in the UK to find out how they plan to shop for Back To School clothes and supplies this year.

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