Global Mobile Media Consumption Wave 2 Whitepaper

The pace of innovation around the mobile landscape is stimulating. Mobile is emerging as the preferred channel of choice for large groups of consumers globally. As mobile is evolving into one of the most influential technologies for consumers, marketers are taking necessary steps to understand customer behavior within specific product categories.

Developing an understanding of the mobile behaviors of your target audience is key to building and refining a strong mobile strategy. InMobi’s second Global Mobile Media Consumption Survey provides unique insights into the mobile consumer behavior of 15,000 respondents across 14 markets. This whitepaper provides a view of some of the key trends that the survey results have revealed, both by looking at the individual country picture and at the consolidated global level. The findings demonstrate how mobile advertising can play a key role in assisting advertisers that is increasingly challenging in a fragmented media environment.

This whitepaper explores the behaviors of mobile data users globally to understand:

How they consume different media?
How they engage and interact with mobile?
How mobile and traditional media influence their shopping behavior?
How do they respond to mobile advertising?
Do they engage in M-Commerce?

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About InMobi:

InMobi is an innovative mobile technology company that enables the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behavior, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries.

About Decision Fuel:

At Decision Fuel, we take a fresh approach to consumer insights. We help our clients reach informed decisions through quality research that's simple to use, lightning-fast and surprisingly cost-effective. We use a custom-built technology platform to design and deliver short, tailored consumer surveys over mobile devices. Research can be set up in minutes, deployed instantly and tracked in real time. Full analytics and insight are delivered with unprecedented speed and clarity. Decision Fuel combines all the features research buyers need and strips away anything that gets in the way of better, faster, more informed decisions. We can help your company unlock consumer thinking in the world's most challenging, dynamic and high-growth markets.

About On Device Research:

On Device Research uses the mobile internet to gain access to consumer opinions any time or location. Mobile research brings fresh, instant responses that accurately capture consumer’s feelings, thoughts and opinions, in a quick and cost effective way. Through our proprietary technology and skill at creating mobile surveys On Device Research transcend geographical barriers, delivering meaningful, targeted data from profiled global respondents. Our technology allows clients to commission projects they've never been able to do before, especially in emerging markets. So far On Device Research has delivered 1 million surveys across 50 countries.