White Paper Download: CMO Council MRM Year in Review
All signs are pointing to mobile as the preferred channel of choice for engaging device-dependent customer. As marketers look to understand, test, leverage, exploit and measure mobile advertising, there is also a call for best practices in how this integrates with both online and offline customer acquisition and relationship building initiatives.
To answer this call, the CMO Council, in partnership with InMobi, has identified a collection of brand leaders in its latest whitepaper entitled MRM Year in Review: Mobile Advertising Bright Spots in 2012. The paper also includes media consumption insights gathered by InMobi, OnDevice Research and DecisionFuel.
Some of the issues addressed in this white paper include:
- Consumer reactions and sentiments to mobile advertising
- Preferences and expectations of mobile experiences
- Leading brands connecting web to mobile engagements
- Adoption of rich media as a key mobile engagement strategy
Just fill out the form on the right for instant access to the CMO Council's MRM Year in Review.
About The CMO Council:
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 6,000 members control more than $300 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.
InMobi is an innovative mobile technology company that enables the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behavior, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries.