Whitepapers

White papers brimming with insights, news, data and numbers covering various topics of mobile advertising available for email. Choose the white paper you wish to read.

White Paper Download: What it takes to win in the Chinese App Market
Multi-Screening: The Who, What, and When for Marketers
Global Mobile Media Consumption: Reaching Millennials
Global Mobile Media Consumption Wave 2 Whitepaper
MRM Year in Review - Mobile Advertising Bright Spots in 2012
Consumer Adoption of Connected Devices and the Impact on Media Planning - Australia Edition
Developers As Innovators - Mobile World Congress Thought Leadership Series
Consumer Adoption of Connected Devices and the Impact on Media Planning - UK Edition
Mobile Number Portability - An Advertisers Guide
Mobile Is My Addiction - Cricket Is My Religion