InMobi Insights

Welcome to InMobi Insights, our thought leadership portal on mobile advertising. We use data from consumer surveys on mobile devices, along with data from our ad network spanning 165 countries, to provide actionable insights to our customers.

Create your own infographics, compare data from different countries, or download our most current research.

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15

April

Native Ads: Debunking the integration myths

Before we take a deep dive into native ads, let us understand first what native ads are. Q: Why would you want to show Native Ads? If you are an app developer looking to monetize your app by display advertising, but want to customize ad...

Posted on April 15, 2014
By Rishabh Chowdhary

02

April

Using Mobile Shopping Behavior to Design Exceptional Ad Performance

Each year the Advertising Research Foundation (ARF) organizes Re:Think, a 3-day conference that gathers the best and brightest minds in advertising, marketing and research. Attendees have the opportunity to hear inspiring talks from indus...

Posted on April 02, 2014
By Emily Basileo

25

March

Building an app? How do you decide what App to build?

As we stand on the threshold of what many analysts are calling the “year of personalization,” it’s more important than ever to put the user — the individual — at the center of all you do. Unfortunately, the goal of ‘one-to-one m...

Posted on March 25, 2014
By Sohan Maheshwar

17

March

Top Recommendations for Breaking into the American, Chinese and Korean...

These following recommendations are from InMobi's Mobile Gaming Cross-Market Analysis report:Develop and market games specific to gamers of their target country: Mobile developers must understand the typical gaming consumers specific to eac...

Posted on March 17, 2014
By Emily Basileo

17

March

What Developers Can Learn from My Mobile Game Addiction

My name is Emily, and I’m addicted to mobile gaming. What started as an innocent time killer rapidly spiraled into an insatiable obsession. I found myself actually making time to play games, crafting creative ways to extend gameplay when ...

Posted on March 17, 2014
By Emily Basileo

06

March

Men on Mobile – Growing up and Getting Groomed

Like many young schoolgirls, I grew up thinking boys were icky. Many of us grew up chanting the 19th century nursery rhyme, “What are Little Boys Made Of”. Variations of the poem included combinations of, “slugs and snails and puppy...

Posted on March 06, 2014
By Emily Basileo

28

February

From the Bedroom to the Box Office: The Role of Mobile in the Moviegoi...

With the Oscars just around the corner, the office is abuzz with movie chatter. We’ve partnered with the IAB Mobile Center and Decision Fuel to examine just how mobile helps moviegoers learn about movies, purchase tickets and plan trips ...

Posted on February 28, 2014
By Emily Basileo

21

February

InMobi Releases Third Wave of Mobile Media Consumption Survey - Global...

The research team at InMobi is excited to release our latest series of research reports dubbed the Mobile Media Consumption research. This report is the third in the series to cover 14 countries on an on-going basis to keep abreast of how ...

Posted on February 21, 2014
By Shamala DN

21

January

Android Continues to lead the Global Mobile Ad Impression Market

Today we released our Q4 2013 Network Research, which reported the latest mobile device and operating share trends on the InMobi network. Here are some of the global highlights: Overall, the volume of impressions in Q4 2013 was ...

Posted on January 21, 2014
By Shamala DN

16

January

What is the cost of promoting your app?

At InMobi we work with thousands of developers and host app promotion campaigns on our network. In an effort to understand app download and purchase trends worldwide,we analyzed all the campaigns in Q2 2013 that ran on our network. After th...

Posted on January 16, 2014
By Sohan Maheshwar

30

December

Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into ...

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enablin...

Posted on December 30, 2013
By Shamala DN

23

December

Over 100 million users being tracked via InMobi Analytics!

Creating an innovative product is just not enough. Does it drive enough value to its users? Is the product better than its competition? Is it easy enough to integrate into one’s app? Do users get a free rein on experimenting with the prod...

Posted on December 23, 2013
By Abhishek Khurana

18

December

Go East101: China Mobile Market Insights [Infographic]

Developers around the world are now looking at China to fulfill their user acquisition needs. Although it is a difficult market to crack, a smartphone base of 400 million users known to spend on IAPs is enough to make China an indispensable...

Posted on December 18, 2013
By Aksha Kini

10

December

Demystifying Japanese App Download & Discovery Behavior

Japan App Market – At a Glance Japan has been the leading country in producing some of the most unique technologies over the course of recent history. For example, Japan was playing with phones featuring TVs and cameras before mainstream...

Posted on December 10, 2013
By Shamala DN

27

November

Auto Millennials: Millennial Auto Consumers on Mobile

Earlier this year, we introduced our Global Media Consumption Study, which provides an in-depth analysis of consumer mobile media behaviors. We took this research a step further to identify mobile consumer purchase trends by vertical. ...

Posted on November 27, 2013
By Emily Basileo

21

October

InMobi App Insight Report

As app developers, you’ve spent time designing, developing and delivering your app. Now you are on the brink of beginning the next important phase – acquiring users. But guess what, the mobile app ecosystem is a highly competitive mar...

Posted on October 21, 2013
By Shamala DN

11

September

Engaging Consumers In A Multi-Screen World

Increasingly, TV viewers are engaging with visual content across a variety of screens including smartphones and tablets, leading to the multi-screen viewing experience. This growing trend has become a way of life with the ever-increasing ...

Posted on September 11, 2013
By Shrikant Latkar , VP of Marketing

02

September

10 things you need to know about mobile marketing

As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening). Phalgun Raju, VP and GM for India,...

Posted on September 02, 2013
By Bikash Chowdhury

21

August

The Mobile Opportunity for Travel Marketers

Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have b...

Posted on August 21, 2013
By Shamala DN

09

August

Interstitial mobile ads are killing it: 25 times video views, 7 times ...

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. In order to interact with audiences within an increasingly limited and co...

Posted on August 09, 2013
By Piyush Shah , Vice President – Products

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