InMobi Insights

Welcome to InMobi Insights, our thought leadership portal on mobile advertising. We use data from consumer surveys on mobile devices, along with data from our ad network spanning 165 countries, to provide actionable insights to our customers.

Create your own infographics, compare data from different countries, or download our most current research.

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20

August

Unravelling the Indian Messaging Apps Usage Behaviour

A few years back, there was a race to join social networking sites from Orkut to Facebook and Twitter. This was all about building a network of friends, creating personal profiles, and sharing photos, videos, music and status updates. Tod...

Posted on August 20, 2014
By Shamala DN

20

August

InMobi发布《2014全球移动媒体消费报告》

InMobi发布了最新年度《2014年全球移动媒体消费报告》,该报告旨在协助行业上下游人员分析移动媒体消费习惯的发展趋势。2014年报告再次表明移动设备已成为人们日常生活不可分割...

Posted on August 20, 2014
By Kevin Wang

14

August

Using Mobile Advertising to Ketch-up with Modern Grocery Buyers

Everyone needs to eat – so it comes as no surprise that 95% of users on our UK network plan to buy groceries within the next 30 days. Here at InMobi, we wanted to understand just how our UK consumers are using their mobile devices to help...

Posted on August 14, 2014
By Emily Basileo

29

July

Sports and Media apps scored over Gaming apps during Football World Cu...

The best team won the Football World Cup 2014. While 32 teams were fighting hard over four weeks to determine who would be crowned World Champions, the Insights Team at InMobi looked at how sports fans were using mobile during the event. ...

Posted on July 29, 2014
By Pooja Kalloor

24

July

Mobile and Sports Ticketing: Hitting a Home Run

From the Winter Olympics to a fantastic World Cup, it’s already been a great year for sports around the world. And as the summer baseball season unfolds in the US, the IAB Mobile Center, InMobi and Decision Fuel (now YouGov) have collabor...

Posted on July 24, 2014
By Emily Basileo

23

July

Apple Gains Ground While Android Pushes To 50% Share Globally On The I...

Today we released our Q2 2014 Network Research, which reported on the latest mobile device and OS share trends on the InMobi network. Here are some of the global highlights: Overall, the volume of impressions globally in Q2 2014 on ...

Posted on July 23, 2014
By Shamala DN

02

July

Maximizing Mobile Marketing Opportunity: Key Takeaways from SVAMA's Mo...

Last week, the Silicon Valley Chapter of the American Marketing Association (SVAMA) invited me to participate on their panel, Mobile Marketing: Creating An Effective Mobile Experience for Your User. I discussed mobile marketing strategy alo...

Posted on July 02, 2014
By Emily Basileo

17

June

​What are the best times to reach football fans on mobile

Football fans have been ‘second-screening’ in front of their televisions since the earliest laptops. But without understanding specifics of this behavior, marketers often have trouble taking targeted action.Four years ago in South Afric...

Posted on June 17, 2014
By Sujoy Golan

11

June

FIFA World Cup and Mobile Marketing: A Match Made in Heaven

FIFA – A Golden Opportunity For Marketers Any world cup or a large sporting event is big for marketers and brands, and FIFA World cup 2014 is undoubtedly the largest marketing platform in the world because of the sheer numbers involv...

Posted on June 11, 2014
By Shamala DN

28

May

Raising the Curtain on Mobile

With the summer concert season under way and the Tony Awards fast approaching, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, InMobi and Decision Fuel (now YouGov) have released results from “Raising ...

Posted on May 28, 2014
By Emily Basileo

23

May

US Auto Shoppers - An Infographic

I never knew much about cars. When I was a teen, I carelessly sped around in my rice rocket, while Daddy changed the oil and rotated the tires. After high school, I eagerly traded my driving days for New York City student life – with par...

Posted on May 23, 2014
By Emily Basileo

06

May

IDFA and how to avoid getting your app rejected by iTunes

With a strong emphasis on user privacy, the mobile app ecosystem has gone through several changes over time (such as deprecation of UDID, MAC address and so on). Recently, Apple introduced certain updates to their app submission guidelines ...

Posted on May 06, 2014
By Abhishek Khurana

29

April

Connecting with Today’s Super Consumers: Mobile Moms

From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world. With a do-it-all attitude, moms are not only taking care of their families but are also driving social ...

Posted on April 29, 2014
By Shamala DN

23

April

Consumer is King – Embrace Mobile to Cater to Royal Tastes and to Co...

When I was a young child, I would prance around the house in my pink frilly play-gown and pretend to be a princess. I’d make ridiculous demands of my poor younger brother, who played various roles in my fantasy world, including court j...

Posted on April 23, 2014
By Emily Basileo

15

April

Native Ads: Debunking The Integration Myths

Before we take a deep dive into native ads, let us understand first what native ads are. Q: Why would you want to show Native Ads? If you are an app developer looking to monetize your app by display advertising, but want to customize ad...

Posted on April 15, 2014
By Rishabh Chowdhary

02

April

Using Mobile Shopping Behavior to Design Exceptional Ad Performance

Each year the Advertising Research Foundation (ARF) organizes Re:Think, a 3-day conference that gathers the best and brightest minds in advertising, marketing and research. Attendees have the opportunity to hear inspiring talks from indus...

Posted on April 02, 2014
By Emily Basileo

25

March

Building An App? How Do You Decide What App To Build?

As we stand on the threshold of what many analysts are calling the “year of personalization,” it’s more important than ever to put the user — the individual — at the center of all you do. Unfortunately, the goal of ‘one-to-one m...

Posted on March 25, 2014
By Sohan Maheshwar

17

March

Top Recommendations for Breaking into the American, Chinese and Korean...

These following recommendations are from InMobi's Mobile Gaming Cross-Market Analysis report:Develop and market games specific to gamers of their target country: Mobile developers must understand the typical gaming consumers specific to eac...

Posted on March 17, 2014
By Emily Basileo

17

March

What Developers Can Learn from My Mobile Game Addiction

My name is Emily, and I’m addicted to mobile gaming. What started as an innocent time killer rapidly spiraled into an insatiable obsession. I found myself actually making time to play games, crafting creative ways to extend gameplay when ...

Posted on March 17, 2014
By Emily Basileo

06

March

Men on Mobile – Growing up and Getting Groomed

Like many young schoolgirls, I grew up thinking boys were icky. Many of us grew up chanting the 19th century nursery rhyme, “What Are Little Boys Made Of”. Variations of the poem included combinations of, “slugs and snails and puppy...

Posted on March 06, 2014
By Emily Basileo

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