Survey results indicate more ‘media time’ spent on mobile devices than watching television
SAN MATEO—13 February 2012: InMobi, the largest independent mobile ad network, reveals today that CEO Naveen Tewari will present the results of the company’s comprehensive, global Mobile Media Consumption survey for the fourth quarter of 2011 at this year’s Mobile World Congress conference in Barcelona, Spain.
Key highlights of the survey, which focused on mobile data using consumers, include:
- Mobile has surpassed TV in terms of time, with consumers spending 27% of their media time on mobile, compared to 22% on TV
- Over half of mobile users (53%) have made purchases via their mobile devices, with three-quarters (76%) planning to do so within the next year
- 42% of users claim mobile advertising has introduced them to something new, with 66% stating that they are ‘just as comfortable’ with mobile advertising as they are with TV
Availability, ease of use and privacy appear to be the top three factors driving increased mobile usage. Along with PCs and TVs, mobile is the most powerful form of media influencing purchasing decisions.
Said Tewari: “The results of our survey showcase the ways in which mobile devices are revolutionizing the media landscape in every corner of the world.” The full survey results will be available at the time of his MWC presentation.
2012 will mark the third year of InMobi’s attendance at MWC. In addition to Tewari’s presentation, Tewari and other key InMobi spokespeople will be on hand at the InMobi booth, stand 2.1C64, Hall 2,1, at Mobile World Congress. To coordinate briefings, contact Jill Ivey, Hotwire PR, firstname.lastname@example.org or 215.806.2951.
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands.
InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.