Mobile Ad Network Recognized for Innovative Rich Media Creative; Among First Awarded for Digital Creative Built Without Manual Coding
San Mateo, March 26th, 2012: InMobi, the largest independent mobile ad network, today announces that the InMobi creative services team won Best Game Site Mobile Application ad in the Web Marketing Association’s 2012 Internet Advertising Competition Awards. The winning creative was for the SEGA Samurai Bloodshow mobile ad.
The rich media creative award is among the first to be won by a mobile ad network, and one of the first awards for interactive mobile creative built without any manual coding. The win represents a milestone for InMobi’s creative services team and InMobi subsidiary Sprout, whose cloud-based tool produces high performance HTML5 rich media creative through a drag-and-drop interface that requires no knowledge of code.
Judging criteria for the creative award included creativity, innovation, impact, design, copy writing, use of the medium, and memorability. The SEGA Samurai Bloodshow campaign leveraged the latest in HTML5 innovation and gamification to meet performance based advertising goals. InMobi creative services worked with SEGA to create an experience that enables the user to play the game directly from the ad without having to go through a multi-step process to download the trial from the App Store.
Anne Frisbie, Vice President and Managing Director, North America, InMobi says, “We are very excited to be recognized for leading the mobile advertising industry on two levels—first, for rich media creative produced by a mobile ad network, and second, for digital creative built without manual coding. It is a great accomplishment for InMobi, and we look forward to delivering many more innovative campaigns and first-to-market experiences for mobile advertisers and consumers.”
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands.
InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.
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