Singapore, April 18, 2012 –InMobi, the world’s largest independent mobile advertising network with offices on five continents, today announced the appointment of Jayesh Easwaramonyas Head of Business Development, Asia Pacific. He will drive business growth in the region through acquisition of marquee publishers and developers. Jayesh joins InMobi from Frost and Sullivan, where he was Vice-President of the ICT Practice.
“According to InMobi’s network research, the Asia Pacific mobile advertising market has grown 19 percent in Q1 2012. While the industry continues to see steady growth, InMobi has expanded its footprint in the region by establishing local teams across key markets. We are delighted to have Jayesh, a seasoned industry and region expert to help us better identify and engage partners and grow our business,” said Atul Satija, Vice-President and Managing Director of InMobi, Asia Pacific.
Jayesh will spearhead business development for Asia Pacific and help InMobi scale rapidly through acquisition of publishers and developers who can leverage the network for greater monetization of their audience and assets. He will work closely with key industry players to create win-win value propositions to accelerate the shift of spending to mobile advertising.
“The mobile ecosystem is transforming on a daily basis with increased smartphone adoption and APAC is a diverse market with immense market potential with a significant mobile first internet base. InMobi is among the most dynamic players in the regional and global mobile advertising landscape and I am excited to help the company further solidify its position as a leading innovator in the industry,” Jayesh said.
“What attracted me to InMobi is the strong team that they have created in such a short span of time along with their rapid expansion into some of the fastest growing markets in the region. Over the next few months I hope to be able to draw on my rich experience in the regional telecommunications, media and technology industries to drive innovation in the monetisation of the mobile experience,” Jayesh added.
In his previous role at global consulting firm Frost and Sullivan, Jayesh advised several key industry players on new growth initiatives and had been a leading industry analyst known for his perspectives on key market trends. Prior to his role at Frost and Sullivan, Jayesh was business development manager at Tata Sky Ltd and Star India Private Ltd and an internal consultant to the Tata Group. Jayesh has a MBA in Finance and Strategy from IIM Lucknow in India.
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands.
InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.
To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.
Rice Communications for InMobi
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