PARIS, FRANCE – 12th July 2012: InMobi, the largest independent mobile advertising network, today announced a new partnership agreement with Hi-Media, the leading French advertising network. InMobi will be the exclusive external mobile ad network for Hi-Media’s customers. With a growing presence on news, entertainment and lifestyle, Hi-Media works with top premium publishers in both the online and mobile market, including; Seloger.com, 750g, AutoPlus, RTL, La Tribune and Jeuxvideo.com
The partnership will allow Hi-Media and InMobi’s customers to benefit from an extended ad network. InMobi will also run bespoke research through Hi-Media’s network, to better understand how users consume media on the network, allowing for more targeted and relevant ad campaigns. InMobi’s innovative InMobi Ad Tracker technology delivers concise reporting with analytics tools that effectively measure campaign conversions to ensure consistently high fill rates. InMobi’s HTML5 Rich Media creative platform allows brands and agencies to produce richer, more engaging ads for their users, with a streamlined creation and distribution model.
Limvirak Chea, Director Business Development, EMEA at InMobi comments: “We are excited to partner with Hi-Media. The company has very strong relationships with leading premium publishers, which makes the company an extremely important player in the wider advertising ecosystem. Premium traffic is witnessing substantial growth in the French region, in line with the growth of smarter devices and consumer demand for rich media. We are focused on delivering cost effective, interactive adverts which create new opportunities for premium brands, helping them to connect and interact with their key audiences through mobile.”
The exclusive partnership between InMobi and Hi-Media will give publishers access to international brands from InMobi’s international network that covers 165 countries, helping to increase monetisation and ROI.
Patrice Sguerzy, at Hi-Media comments: “We are partnering with a company that offers strong brand campaigns with a global scale, InMobi has an excellent reputation and delivers unmatched ROI for mobile ad campaigns, as well as being able to provide thorough and transparent research into our audience base so that we may better understand how users are consuming media.
“Through this partnership InMobi and Hi-Media will provide mobile publishers more effective monetisation. At Hi-Media, we will continue selling on a brand-to-brand basis, with InMobi including our mobile inventory in its premium verticals. We are excited to announce our exclusive partnership with InMobi and I am confident that it will be hugely successful for us and our customers.”
Limvirak Chea, concludes: “InMobi is committed to understanding how consumer media habits are constantly evolving and how this impacts the growth of media consumption. InMobi will work closely with Hi-Media in order to help leverage its position as France’s leading advertising network and create rich media adverts to reach its growing smartphone and tablet user base.”
InMobi has a strong global research team, focused on better understanding consumer behaviour and media consumption to further target mobile advertising campaigns to meet individual needs.
For further information, please contact the InMobi France team direct on 01 55 27 35 02 or email firstname.lastname@example.org or email@example.com. Hi-Media Advertising France: 01 73 03 89 95 ou firstname.lastname@example.org
About Hi-Media Group
Hi-Media is one of the largest European digital media Group. Its business model relies on two different revenue streams: online advertising via Hi-Media Advertising and online content monetization via Hi-Media Payments. The group, which operates in 9 European countries, the USA and Brazil, employs more than 500 people and in 2011 posted over 230 million euros in sales. Independent since its creation in 1996, the company is listed since 2000 on the Euronext Eurolist Paris (Eurolist C) and is included in the CAC Small and CAC All-Tradable indices. ISIN code: FR0000075988.
Website: www.hi-media.com Visit our blog: http://blog.hi-media.com
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 587 Million consumers, in over 165 countries, through Billions of daily mobile ad impressions.
The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, London, New York, San Francisco, Melbourne, Singapore, Tokyo, Nairobi, Johannesburg, Paris, Madrid, Hamburg, Dubai, Seoul and Moscow.
To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/
PR Manager, EMEA at InMobi
T: +44 (0) 207 492 7000