To expand its portfolio of offerings for mobile app developers
LONDON, UK, July 31 2012 — InMobi, the largest independent mobile advertising network, today announced the acquisition of Metaflow Solutions, leaders in mobile app management and distribution solutions.
Metaflow technology simplifies the global deployment and content management process for developers through its intelligent submission tools optimised through six years of operations, servicing the biggest publishers in the market. Metaflow’s Management and Distribution of content to consumer portals has consistently provided the fastest, lowest cost way to publish apps to hundreds of independent, OEM & operator appstores across the globe.
“As a global leader in the mobile advertising space, InMobi is committed to growing the mobile ecosystem. Our acquisition of Metaflow Solutions will help us to continue to rapidly expand the distribution and monetisation of content for our developers and publisher partners”, said Naveen Tewari, Founder and CEO at InMobi.
The Metaflow team will become an integral part of InMobi’s developer oriented efforts, led by Piyush Shah, VP and GM of Developer Platforms and Performance Advertising at InMobi. Piyush adds, “With the recent acquisition of MMTG Labs, along with today’s acquisition of Metaflow, we will augment our value proposition by offering highly compelling distribution, monetisation, and engagement solutions to app developers globally.”
“At Metaflow, our mission has been to simplify and unify the complex process surrounding content management and deployment of apps to a distributed and highly fragmented marketplace. The global reach and technology backbone provided by InMobi is hugely exciting for us. InMobi provides app developers with even greater opportunities to acquire millions of users and monetise their exciting apps”, said Charles McLeod, CEO at Metaflow Solutions.
The Metaflow Solutions team will relocate to the new InMobi London office.
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 million consumers, in over 165 countries, through billions of ad impressions every single day.
InMobi is venture-backed by investors including: SoftBank, KleinerPerkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.
About Metaflow Solutions
Metaflow provides the industry’s standard distribution solution for stocking mobile content into more than 240 mobile sales channels and portals, encapsulating all of the submissions requirements, devices and ingestion mechanisms for all major revenue generating channels in every corner of the world. For more information, please visit: www.metaflow.com
For further information, or to have a briefing with a senior spokesperson please contact
PR Manager, EMEA at InMobi
T: +44 (0) 207 492 7000