SINGAPORE, 7th January 2013 — InMobi, the leader in mobile-first technology platforms, and the largest independent mobile advertising network, today announced its privacy certification by TRUSTe, the leading data privacy management solutions provider.
TRUSTe has awarded InMobi its Privacy Seal after reviewing the InMobi privacy practices for compliance. The TRUSTe certification program reviewed the collection and use of data via InMobi’s global technology on third party mobile web and apps.
The TRUSTe program requirements included: transparency, accountability, choice regarding the collection and use of personal information.
Chris Davies, General Counsel EMEA and Head of Privacy at InMobi comments: “This certification is one of many steps that we have taken to establish InMobi’s leadership position in the mobile advertising space through demonstrating our commitment to excellent privacy practices throughout the world.”
InMobi is an innovative mobile technology company that enables the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support across the globe. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.
To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.
TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses – including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney, eBay, Forbes, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe’s mission, based on a “Truth in Privacy” framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe’s privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.
For further information, please contact
PR Manager, EMEA at InMobi
T: +44 (0) 207 492 7000