Wednesday, February 06, 2013: InMobi, the world’s largest independent mobile ad network and Network 18, India’s leading media and entertainment company with interests in television, internet, films, digital commerce, magazines, and mobile content, has announced an exclusive partnership to bring mobile ads to consumers on Network 18’s mobile properties. This exclusive partnership with InMobi will make it easier for advertisers to reach premium mobile consumers on Network18’s mobile sites and applications.
Speaking on the partnership, Penuel Kunder, AVP Sales, Network18 commented, “Our mobile assets are growing at a frantic pace and registering impressive day on day growth. With the launch of apps across multiple platforms like iPhone, iPad, Android, Windows, Blackberry and Nokia, Network 18 is a key player in the digital space, be it mobile phones or tablets. InMobi is the leading advertising platform in the mobile space with proprietary ad platforms like InMobi Studio, InMobi Ad Tracker and LTVP. Network 18 is pleased to partner with InMobi to offer the best mobile ad solutions to its customers which allows them to explore the mobile media with fantastic rich media ads, track their campaigns across multiple parameters and focus on efficiency.”
Phalgun Raju, InMobi’s General Manager of India, Southeast Asia, Hong Kong & Taiwan said, ”We are very excited to have this exclusive partnership with Network18. Reaching millions of people monthly on mobile, Network18 has premium audiences that advertisers want to reach through properties such as Moneycontrol, FirstPost, IBN Live and many others. Through these premium properties our brand clients can reach a range of valuable audiences and demographics in India. Using InMobi Studio, brand advertisers are also bringing engaging mobile rich media advertising to their target customers on these properties. This partnership further adds to our leading publisher portfolio in India including our exclusive relationships with NDTV and Cricbuzz.”
Advertisers that want to advertise on Network18’s mobile application on these platforms will now engage with InMobi. InMobi delivers the unprecedented ability to reach 578 million consumers, in over 165 countries, through billions of mobile ad impressions monthly. InMobi provides end-to-end solutions for mobile advertising, including award-winning rich media ad creation, distribution, tracking and optimization.