SINGAPORE. May 23, 2013 – InMobi, the leading innovator in mobile advertising and the largest independent mobile advertising network, today unveils its first global report into multi-screen viewing behavior.  The study surveyed 15,000 mobile web users across 14 markets and provides marketers with valuable insight into the ways in which consumers engage with content across multiple screens. The report uncovers that mobile now ranks first in media consumption among mobile web users, who now consume 108 minutes of the average seven hours of media consumed per day via their mobile device.

Daily consumer media consumption overview

The global study revealed that 62% of mobile web users indulge in multi-screen activities while viewing TV, with social media as the most likely activity that a consumer will participate in while multi-screening (48%). Key highlights of the study included:

• 46% of respondents indulge in instant messaging
• 30% reported playing games or listening to music
• 18% reported searching for additional information about the products seen on TV

Multi-screen behavior was fairly consistent across numerous audience segments, however Millennials aged 20-34, were most likely with 69% showing multi-screen behavior.  The clear acceptance across numerous audience groups offers a breadth of opportunity for brands that are looking to capitalize on a broad audience segment.

Commenting on the study, Shrikant Latkar, VP of Global Marketing at InMobi, said: “The growing trend of multi-screen viewing provides a valuable opportunity for marketers to connect with television viewers through mobile devices.  TV viewers are already using mobile devices while they watch programs on the big screen, and they seem to be looking for ways to augment the experience through their tablets and smartphones.”

Mobile Impacts Purchasing Behavior

The global research finds that an impressive three quarters (75%) of respondents had discovered something new about a product via their mobile device and nearly half (45%) stated that mobile had influenced their in-store purchase behavior. As consumer acceptance of mobile continues to develop, marketers should expect increased opportunities to come out of multi-screen commerce.

“It’s imperative that marketers develop and execute a multi-screen strategy to provide a deeper brand experience that reaches across multiple channels and devices.  Consumers are beginning to demand content that is relevant for the context they are in, and we believe that marketers can significantly increase engagement time and interaction if they implement savvy multi-screen strategies. Forward thinking marketers have already started to plan their media buying activity holistically across TV, print, digital and mobile, and we expect this trend to accelerate in the coming year.” concludes Shrikant.

The announcement follows the release of the InMobi whitepaper: Multi-screening. The who, what and when for marketers. For the whitepaper, please visit: http://inmo.bi/13INBiG

InMobi will also be conducting a webinar discussing the results. You register for this FREE webinar at:

• June 5th at 10am IST: http://inmo.bi/10MrsOP
• June 6th at 10am PDT: http://inmo.bi/1a7Spl4

– ENDS –

About the Mobile Media Consumption Study:

To better understand changing media consumption usage and behaviors across the world, InMobi conducted a research study among over 15,000 mobile web users in 14 markets, including: China, India, Japan, Korea, Singapore, Australia, New Zealand, UK, US, France, Germany, Kenya, Nigeria, South Africa. InMobi recruited respondents via its global mobile ad network between August and November 2012, and used Decision Fuel’s and On Device Research’s mobile web platforms to collect a representative sample, including a full range of Smart-phone & feature phone users. The sample was weighted according to available mobile web demographics.

About InMobi
InMobi has been recognized by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behavior, and cloud-based architectures to simplify advertising and deliver an end-to-end solution to its customers.  Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 691M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetize their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support across the globe. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

Developers can start monetizing instantaneously by downloading our SDK – www.inmobi.com/SDK

To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights/.

For more information, please contact:
Mital Goel
Global Corporate Communications Manager
E: Mital.Goel@InMobi.com

SINGAPORE – 15th May 2013: InMobi, the leading innovator in mobile advertising and the largest independent mobile ad network has been recognized with the highest award in the Best Design, Game and Application Category at the recently concluded Adobo Design Awards 2013 in Manila, Philippines.

InMobi won the award for its rich media mobile ad campaign for Adidas Boost footwear. The campaign was recognized for bringing the experience of running effortlessly with Adidas Boost, a revolutionary shoe with a new cushioning technology. The rich media campaign, developed using InMobi Studio – the industry leading HTML5 ad-authoring platform, ran in Philippines earlier this year and generated high levels of engagement amongst the target audience.

The ad unit enabled users to “run” through multiple terrains using their fingers with varying levels of difficulty and conditions, and communicated the idea of running effortlessly to the target audience – people that could run but didn’t want to. The ad unit’s creativity and innovation also lay in comparing an individual’s performance against other runners in the neighbourhood, based on location and displaying the results on a custom map.

Commenting on the award, Phalgun Raju, Vice President and General Manager, India and South-East Asia said, “The Adobo Award demonstrates InMobi’s continued leadership in designing and delivering innovative and award winning campaigns to the brands and agencies we work with. This award is the latest in a series of industry recognitions and wins for InMobi. It reflects the capabilities of our creative services and ad delivery teams in driving HTML5 rich media innovations of our brand advertisers and agencies. Our ability to consistently innovate and deliver on our clients’ marketing messages creatively and effectively is what differentiates InMobi from other mobile ad networks.”

Adobo magazine is South East Asia’s leading advertising and brand communications publication with special focus on culture and design. The Adobo Design Awards champion the region’s best in design and celebrate the talents 
behind the work.

To view the Adidas Boost campaign, please visit: http://www.inmobi.com/adgallery/

About InMobi
InMobi has been recognized by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 691M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

Developers can start monetizing instantaneously by downloading our SDK – www.inmobi.com/SDK

To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights/.

For further information, please contact:
Bikash Chowdhury
Director of Marketing, Japan and Asia Pacific
E: bikash.chowdhury@inmobi.com
T: +91-98451-95100

Fairfax Media Digital General Manager Nigel Tutt says InMobi was an obvious choice for a partnership, because of the strength of its existing agency relationships and industry leadership position. “We are InMobi’s first premium partner in the New Zealand market. This partnership sees us coming together as experts – Fairfax Media as digital audience leaders and InMobi as global mobile advertising pioneers – and connects our advertisers with the right audience.

“New Zealand smartphone ownership is growing very quickly, and is currently sitting around 50% of the mobile market. Our customers are already using mobile in every aspect of their day, including accessing the most up-to-date news and information via Stuff.co.nz. Ensuring our advertising clients are able to effectively reach those customers – one of New Zealand’s largest mobile audiences – is the key objective of this partnership,” says Mr. Tutt.

Francisco Cordero, Vice President and General Manager of InMobi Australia and New Zealand added, “We currently serve ads to over 2.1 million unique users in New Zealand, which is enormous considering the population. Combining our extensive network with New Zealand’s leading digital destination will give advertisers tremendous reach across the country and premium consumer segments. Advertisers will also have the opportunity to leverage our intuitive, mobile-first technology platforms – InMobi Ad Tracker and InMobi Studio – to build, run, and measure rich-media mobile ad campaigns across Fairfax Media.”

The partnership sees Fairfax and InMobi providing agencies a one stop shop for bespoke mobile solutions and innovative creative executions on mobile devices.

Ends

For further information, please contact:

Fairfax Media Communications and Marketing Manager
Nicola Igusa
09 925 9817 or 027 704 7521

About Fairfax Media
Fairfax Media is an innovative, integrated multi-media business with strong brands across multiple platforms including newspapers, magazines and digital.

Fairfax Media has two national, nine daily and more than 60 community newspapers, 25+ magazines, market leading website stuff.co.nz and parenting site essentialmums.co.nz.
Click here to see the company’s full portfolio of media brands.

About InMobi
InMobi has been recognized by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 691M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

Developers can start monetizing instantaneously by downloading our SDK – http://www.inmobi.com/SDK

To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights/

Fairfax Media Digital General ManagerNigel Tuttsays InMobi was an obvious choice for a partnership, because of the strength of its existing agency relationships and industry leadership position. “We are InMobi’s first premium partner in theNew Zealandmarket. This partnership sees us coming together as experts – Fairfax Media as digital audience leaders and InMobi as global mobile advertising pioneers – and connects our advertisers with the right audience.

“New Zealandsmartphone ownership is growing very quickly, and is currently sitting around 50% of the mobile market. Our customers are already using mobile in every aspect of their day, including accessing the most up-to-date news and information via Stuff.co.nz. Ensuring our advertising clients are able to effectively reach those customers – one ofNew Zealand’s largest mobile audiences – is the key objective of this partnership,” says Mr. Tutt.

Francisco Cordero, Vice President and General Manager of InMobiAustraliaandNew Zealandadded, “We currently serve ads to over 2.1 million unique users inNew Zealand, which is enormous considering the population. Combining our extensive network withNew Zealand’s leading digital destination will give advertisers tremendous reach across the country and premium consumer segments. Advertisers will also have the opportunity to leverage our intuitive, mobile-first technology platforms – InMobi Ad Tracker and InMobi Studio – to build, run, and measure rich-media mobile ad campaigns across Fairfax Media.”

The partnership sees Fairfax and InMobi providing agencies a one stop shop for bespoke mobile solutions and innovative creative executions on mobile devices. 

For further information, please contact:

FairfaxMedia Communications and Marketing Manager

Nicola Igusa

09 925 9817 or 027 704 7521

email nicola.igusa@fairfaxmedia.co.nz

About Fairfax Media

Fairfax Media is an innovative, integrated multi-media business with strong brands across multiple platforms including newspapers, magazines and digital.

Fairfax Media has two national, nine daily and more than 60 community newspapers, 25+ magazines, market leading website stuff.co.nz and parenting site essentialmums.co.nz.
Click here to see the company’s full portfolio of media brands.

 About InMobi

InMobi has been recognised by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising.  Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support across the globe. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

Developers can start monetising instantaneously by downloading our SDK – www.inmobi.com/SDK

To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi­_au, or discover the latest mobile insights at www.inmobi.com/insights/.

BANGALORE, May 13, 2013: InMobi, the largest independent mobile advertising network, today released the findings of its Mobile Media Consumption Report for India. The study, developed with Decision Fuel, finds that mobile web users in India are increasingly influenced by mobile, with nearly a third of their media consumption time being spent on mobile devices.

According to this InMobi study, dual or second screening, the phenomenon of users spending time on additional electronic devices while watching TV, continues its upsurge.

• 63% of users now actively spend time on mobile device while watching TV, compared to 26% in 2012
• 57% users engage in social networking while watching TV
• 79% of Indian mobile web users plan to conduct m-commerce in the next 12 months
• 65% of Indian mobile web users are now as comfortable with mobile advertising as they are with TV or online advertising
• 80% noticed mobile ads on their smartphone, while a majority 48% of users experience these ads on mobile apps specifically.

Observing these trends, Phalgun Raju, Vice President and General Manager, India, and Southeast Asia at InMobi comments: “The tiny mobile phone has overtaken the mighty TV in India from a media consumption perspective. With over 850 million active mobile connections in India*, the mobile marketing channel presents marketers an unprecedented opportunity to engage with the always-connected consumers. The onus is now on brands and content agencies to create compelling, engaging mobile rich media to capture consumers’ attention.”

Phalgun Raju concludes: “The Indian app market is showing strong growth, as smartphone penetration continues to accelerate with lower and lower price points and mobile consumers turn to apps. Our research shows that on an average 7.1 apps are actively used by Indian consumers over a 30-day period. This has huge implications for both publishers and advertisers as they seek to garner an audience for their offerings and monetize through advertising.”

Resources:

Infographic: Indian Mobile Media Consumption

Infographic: Global Mobile Media Consumption

Whitepaper: Global Mobile Media Consumption Wave 2 Study

* Telecom Regulatory Authority of India, October – December 2012

About the research:

This research among Indian mobile web users was conducted as part of a global study to understand mobile media consumption and how it has changed over time. 15,000 respondents across 14 markets globally were used; of these 2004 were mobile users in India. InMobi recruited respondents via its Indian mobile ad network, and used Decision Fuel’s mobile web platforms to collect a representative sample. The mobile media consumption study was focused on those who use mobile media including native apps.

About InMobi

InMobi has been recognized by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 691M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

Developers can start monetizing instantaneously by downloading our SDK – http://www.inmobi.com/SDK

To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights/

Primary Media Contact: Mital Goel, mital.goel@inmobi.com, 44-207-492 7000

Secondary Media Contact: Bikash Chowdhury, bikash.chowdhury@inmobi.com, 91-98451-95100

SAN FRANCISCO – MAY 8th, 2013 – Today, InMobi, the world leader in mobile-first technology platforms, unveils its App Discovery & Download Behavior Report: US vs. China. Historically, China has been largely ignored by US developers due to cultural barriers, piracy concerns and the fragmented app distribution ecosystem; however, today’s report shows that China can offer real potential for the growing US developer community, if it works around the differences in each market.

There now more smartphones in use in China than the US, with smartphone penetration alone recently surpassing the total number of all mobile phones active in the US*. Chinese users are also more likely to download a higher volume of apps, with 36% of Smartphone users there expected to download over 20 apps in the next month, compared to just 16% Stateside. US smartphone users are also much less proactive in their search for new apps, with 40% rarely or never searching for new apps, compared to only 28% in China.

It is interesting to note that there is strong consumer acceptance of mobile ads in both markets. Half (49%) of Chinese smartphone users are receptive to mobile ads equally or more so than TV or PC, and a significant two thirds in the US (65%) are open to mobile advertising. Another similarity is the positive influence of App Store reviews, with half of all respondents across both geographies stating that reviews do influence their download decisions; this is particularly prevalent on Android. An additional key finding is that word of mouth is a bigger influencer on driving downloads on iOS than on Android.

Commenting on the study Crid Yu, VP & MD of North America at InMobi,says: “Clearly, there are factors in each market that shape user behavior and developers looking to succeed in China need to be sensitive to these market differences. In China, we see much higher levels of downloads and a more proactive approach to app discovery. US Developers need to understand the drivers behind such behaviors and leverage the opportunity well to succeed in this market.”
– ENDS –

*Source: Fortune Magazine (http://tech.fortune.cnn.com/2013/01/14/smartphones-chinas-next-great-economic-indicator/)

About the research study
InMobi fielded a survey via its global mobile ad network to examine app discovery and download behaviors in the US & China. The survey was conducted on-device with a sample size of over n=1000 Android and iOS users in March 2013.

About InMobi

InMobi has been recognized by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 691M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

Developers can start monetizing instantaneously by downloading our SDK – www.inmobi.com/SDK

To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights/.

Media Contact:
Jill Ivey
T: +1 215 806 2951
E: americas-media@inmobi.com

BEIJING, CHINA – MAY 8th, 2013 – Today, InMobi, the world leader in mobile-first technology platforms, unveiled its App Discovery & Download Behavior Report: China vs. US. Today’s report shows that China offers real potential for the growing US developer community, despite US developers’ tendency to ignore the China market due to cultural barriers, the fragmented app distribution ecosystem and piracy concerns.

China has more smartphones than the total number of mobile phones in use in US – an indication of the huge potential of the China app market. Chinese users are also more likely to download a higher volume of apps, with 36% of smartphone users there expected to download over 20 apps in the next month, compared to just 16% in the US. Chinese smartphone users are also much more proactive in their search for new apps, with 72% actively looking for new apps, compared to 60% in the US.

Commenting on the study Jessie Yang, General Manager China at InMobi: “Clearly, there are factors in each market that shape user behavior. If US developers want to succeed in China, they need to be sensitive to these market differences and understand the drivers behind these behaviors. In China, we see much higher levels of downloads and a more proactive approach to app discovery. That’s something US developers will need to leverage to succeed in this market.”

Interestingly, despite the differences in installed based and perception towards apps between China and the US, there is strong consumer acceptance of mobile ads in both markets. Half (49%) of Chinese smartphone users are equally or more receptive to mobile ads than TV or PC, compared to 65% in the US. This is also one of the few areas where China trailed the US (65%). Another similarity is the positive influence of App Store reviews, with half of all respondents across both geographies stating that reviews do influence their download decisions, particularly on Android. From a user perspective, word of mouth is a bigger influencer on driving downloads on iOS than on Android.

– ENDS –

*Source: Fortune Magazine (http://tech.fortune.cnn.com/2013/01/14/smartphones-chinas-next-great-economic-indicator/)

About the research study:
InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries. InMobi fielded a survey via its global mobile ad network to examine app discovery and download behaviors in the US & China. The survey was conducted on-device with a sample size of over n=1000 Android and iOS users in March 2013.
About InMobi
InMobi has been recognized by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 691M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

Developers can start monetizing instantaneously by downloading our SDK – www.inmobi.com/SDK

To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights/.
Media Contact:
Mital Goel
Global Corporate Communications Manager
E: mital.goel@inmobi.com

May 2, 2013: InMobi, the largest independent mobile advertising network, released its latest New Zealand Mobile Insights Report today, revealing that Apple’s manufacturer share has decreased in New Zealand for the first time.

Between January and March, Apple’s manufacturer share of impressions on the InMobi network dropped 2.4 per cent, attributed to a decrease in iPhone impressions. Accordingly, Samsung gained ground, experiencing a 4.4 per cent increase in manufacturer share.

This news follows reports late last year around Apple’s loss of market share to Samsung in other parts of the world, including Australia, where Apple fell 0.4 per cent and Samsung gained 2.5 per cent in Q3.

Thanks to Samsung’s growth, Android’s operator share also increased by 5.7 per cent, bringing it closer to iOS than ever before. Android is currently only 7.7 per cent behind iOS, halving the 15.9 percent margin iOS had over Android in Q4 last year.

Although Apple has been losing ground in the smartphone market, the iPad is still holding its own when it comes to tablets. A growing appetite for using tablets in the home saw a 2 per cent increase for the iPad, moving it from third to second in the top 5 handsets.

Mobile app impressions are also up by 31 per cent to 63 per cent due to more apps being made available to Android users in the Google Play and Samsung Apps stores.

Francisco Cordero, Vice President and General Manager of InMobi Australia and New Zealand, said: “Android has come firing through this quarter, gaining on iOS following a great fourth quarter and Christmas sale period from Samsung which posted a record profit of $6.34 billion (AUD). With the launch of Facebook Home, the Samsung Galaxy S4 and the imminent launch of the HTC1 Facebook phone, we believe that Android will maintain its momentum and may even start to edge out iOS next quarter.”

Download the latest InMobi Mobile Insights Reports at http://www.inmobi.com/insights/network-data/
Follow us on Twitter to keep up to date with InMobi insights at @InMobi_au.

MEDIA CONTACT: Larissa Rembisz, (02) 9213 3405, larissa@nakedcomms.com.au

InMobi Mobile Insights Report
InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries.

About InMobi
InMobi has been recognised by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support across the globe. InMobi is
venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

Developers can start monetising instantaneously by downloading our SDK – www.inmobi.com/SDK

To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi_au, or discover the latest mobile insights at www.inmobi.com/insights/.

May 2, 2013: InMobi, the largest independent mobile advertising network, released its latest Australian Mobile Insights Report today, revealing that Apple’s iOS smartphones have continued to lose share to Android.

Between January and March, Apple’s smartphone share of impressions dropped 2 per cent to 59 percent and Android grew 2 per cent to 36 per cent on the InMobi network. The 23 per cent margin is the closest that Android has ever been to Apple before and shows a changing tide in the smartphone market that is being reflected in other parts of the world, including New Zealand, where Android is currently only 7.7 per cent behind Apple.

Contributing to Apple’s smartphone share loss, the iPhone lost handset share of impressions for the first time. Its handset share decreased 5.4 per cent to 45.7 per cent, but it still managed to hold onto the top spot.

Although Apple has been losing ground in the smartphone market, the iPad is still holding its own when it comes to tablets. A growing appetite for using tablets in the home saw a 3 per cent increase for the iPad, moving it further ahead in second spot in the top 5 handsets.

Thanks to the growing smartphone market, the report furthermore showed an 18 per cent growth in mobile impressions from Q4 and InMobi’s Australian ad network reached a record 10 million monthly unique users. Globally, InMobi’s audience reach now tops 691 million unique users.

Mobile app impressions also jumped up by 23 per cent to 82 per cent due to more apps being made available to Android users in the Google Play and Samsung Apps stores.

Francisco Cordero, Vice President and General Manager of InMobi Australia and New Zealand, said: “Android has come firing through this quarter, gaining on iOS following a great fourth quarter and Christmas sale period from Samsung which posted a record profit of $6.34 billion (AUD). With the launch of Facebook Home, the Samsung Galaxy S4 and the imminent launch of the HTC1 Facebook phone, we believe that Andriod will maintain its momentum and close the margin between iOS even further next quarter.”

Download the latest InMobi Mobile Insights Reports at http://www.inmobi.com/insights/network-data/.
Follow us on Twitter to keep up to date with InMobi insights at @InMobi_au.

MEDIA CONTACT: Larissa Rembisz, (02) 9213 3405, larissa@nakedcomms.com.au

About InMobi
InMobi has been recognised by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support across the globe. InMobi is
venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

Developers can start monetising instantaneously by downloading our SDK – www.inmobi.com/SDK

To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi_au, or discover the latest mobile insights at www.inmobi.com/insights/.

SINGAPORE May 1, 2013: InMobi, the leading innovator in mobile advertising and the largest independent mobile advertising network, today announced that the mobile ad network continues its rapid growth; reaching 691 million unique users on mobile devices in 165 countries – covering more than 40% of smartphone users globally. While the network reaches over a billion users through billions of daily ad impressions across both mobile devices and mobile web, the 691 million unique user figure reflects the sample size of InMobi’s anonymously compiled user data, which is constantly enriched over time.

Naveen Tewari, CEO and Founder at InMobi comments: “This figure highlights the tremendous reach now available on the InMobi network across every significant smartphone and tablet market. The advances we are making in tracking and analytics enables us to share our insights for the benefit of the industry at large. The 691 million number represents the anonymous profiles we have built on our user-driven ad network, which enables us to offer advanced audience targeting solutions to our customers.

Global monthly unique users on the InMobi global mobile ad network:

“We now have over six billion mobile subscribers worldwide and more than a one billion smart phones; this growth has had a phenomenal impact on the InMobi global mobile advertising network. We anticipate that the introduction of Mozilla’s Firefox OS and Ubuntu OS will increase rapid adoption of smartphones and open the gates for emerging markets. With current growth projections, we expect to reach a billion users within 18 – 24 months,” concludes Tewari.

– ENDS –

About InMobi

InMobi has been recognized by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising and deliver an end to end solution to its customers.  Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 691M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support across the globe. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

Developers can start monetizing instantaneously by downloading our SDK – www.inmobi.com/SDK

To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights/.

Media Contact:
Mital Goel
Global Corporate Communications Manager
E: mital.goel@inmobi.com