Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
InMobi’s Regional Managing Director, Emmanuel Allix, is elected to Mobile Marketing Association’s Asia Pacific Board of Directors. One of Emmanuel’s goals is to define a unified currency for the measurement of mobile campaigns.