Insights. Segments. Actions.
InMobi Analytics is a one stop solution for all your mobile audience management needs. InMobi Analytics helps you achieve the best ROI for your mobile app business by:
- Providing deep insights on the in-app behavior of all your users - where do they come from, how do they engage with your app and what factors drive their engagement
- Helping create and track customer segments relevant to your business
- Enabling targeted actions for maximizing all revenue channels of your app
DETAILED USER INSIGHTS:
Campaign analytics, user engagement, purchase behavior, and level completion trends are just a few of the basics you can monitor. Or create unique tracking events to build your own user intelligence system.
MEANINGFUL CUSTOMER SEGMENTS:
Start with common categories such as purchase history, engagement, and loyalty or define your own custom user segment. Create segments based on in-app behavior and classify your users across various categories such as socialites, advanced users, free-loaders, etc.
DYNAMIC ACTIONS :
Send targeted rich in-app messages such as cross promotions and virtual goods sales and modify app behavior at the segment level. Maximize each revenue channel by promoting the most relevant incentive to each user segment while optimizing your campaigns to acquire more of the high LTV users.