Presented by Melissa Parrish, Senior Analyst at Forrester Research and Mat Harris, Director of Products at InMobi
Ready to blow the doors off for 2013? Listen to our webinar with Forrester analyst Melissa Parrish and take an exclusive guided tour of the future of mobile advertising – and how savvy marketers are going to win big in the new year. We'll explore Forrester's roadmap to mobile marketing maturity and how you can go from experimenting with mobile to executing a sophisticated, high–engagement mobile campaign.
Just fill out the form on the right for instant access to the webinar recording.
You'll also learn:
- What the latest research tells us about consumer behavior and how they relate to their favorite brands.
- The crucial components of a successful mobile campaign
- How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
- How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.
About the presenters:
Melissa Parrish, Senior Analyst, Forrester Research
Melissa is a Senior Analyst serving Interactive Marketing Professionals. As Forrester’s leading authority on mobile marketing, she has defined the stages of mobile marketing evolution, the best objectives for mobile marketing, and the Always Addressable Customer to help brands develop their mobile marketing practice and successfully engage their increasingly mobile customers. Melissa also brings to her mobile research deep expertise and experience in social media, which gives her a powerful understanding of how these complementary technologies can be used in combination to effectively bring marketers and customers ever closer together.
Mathew Harris, Director of Products, InMob
Mat is Director of Products at InMobi and is responsible for leading the product teams for mobile rich media authoring and other platforms. Previously he was founder and CEO of Streamvine.