
Despite the pandemic, the Festive Season sentiment remains positive. Based on our research study, Indians will spend INR 15,000 on average this festive season.
The pandemic has accelerated the adoption of online shopping. According to our survey results, mobile is the primary channel to learn, explore, and buy for more than 60% of connected consumers.
As per our survey results, 53% of Indians made their first purchase online in the last 6 months. 40% of first-time shoppers originate from Tier-2 & Tier-3 cities. Mobile is the way to win these consumers.