App developers will benefit from the global, mobile economy with this 300+ page book.

Table of Contents

Apponomics is your roadmap to sustainable success, guiding you through the steps you need to follow to acquire quality users and make money from your mobile app.

From popular cross-platform tool providers to leading app data companies, and from regional app marketing gurus across China, Japan and Korea, to super-successful app companies that hit it big, this book uniquely gives you the inside track on everything you need to market and monetize your app.

Get Your Copy

  • Section 1:

    App Market by Numbers

  • Section 2:

    Your Attention, Please

  • Section 3:

    Acquiring High Quality Users at Global Scale

  • Section 4:

    Monetization and Optimization Crash Course

  • Section 5:

    Get Smart about Customer Lifetime Value

  • Section 6:

    Think Big, Go Global

  • Section 7:

    Data-Driven Marketing In The Era of 'You'

About the Author

Peggy Anne Salz is the chief analyst and founder of MobileGroove, a top 50 ranked influential destination providing outstanding editorial coverage and analysis about all things mobile. Her work includes dozens of reports, white papers and books, as well as +300 articles covering mobile marketing, mobile search and social media. Peggy is also a GigaOM PRO mobile analyst, where her focus is mobile loyalty, mobile messaging and mobile retail.

Developed in conjunction with InMobi experts and our client/partners including Tiny Co, Storm8, Fingersoft, Supercell, HasOffers and many more.

Make more money with the InMobi Ad SDK.

InMobi helps developers looking to maximize revenues from apps. With 80 of the top 100 AdAge brands advertising on the InMobi network, we connect premium brands to your target audience, thereby increasing engagement and delivering the best eCPMs.

Got 3 minutes? Get started.

With less than three lines of code to integrate, you can set up your app to start receiving ads in less than three minutes!

Get the SDK
Watch Integration Video


banner = [[IMBanner alloc] initWithFrame:CGRectMake(0, 0, 320, 50) appId"Insert InMobi App ID Here" adSize:IM_UNIT_320x50]; [banner loadBanner]; [self.view addSubview: banner];


<com.inmobi.androidsdk.IMAdView android:layout_width="320dp" android:layout_height="50dp" android:id="@+id/imAdview" appId="YOUR_APP_ID" adSize="15" />


<Ad:IMAdView x:Name="AdView1" RefreshInterval="30" AdSize="15" AppId="<YOUR-APP-ID>" Height="50" Width="320" AnimationType="SLIDE_IN_LEFT" > <Ad:IMAdView.IMAdRequest> <Ad:IMAdRequest LocationInquiryAllowed="False"> </Ad:IMAdRequest> </Ad:IMAdView.IMAdRequest> </Ad:IMAdView>

Back to Top